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Maddie Aberman


It’s official: We’re entering our sports era—and trust, it looks good on us.
If you’ve been anywhere near the Internet lately, you’ve probably noticed: women’s sports are finally having their moment. The energy is high, the talent is undeniable, and the cultural impact? Bigger than ever. At IPSY, we’re all about showing up where self-expression is thriving, which is exactly why this next move feels like such a natural fit.
We’re partnering with the Las Vegas Aces as their official beauty partner from 2026 through 2028. Yes, that means IPSY is hitting the court (iconic, we know). But this is about more than just a logo. It's about celebrating confidence, individuality, and the kind of main-character energy we’re always talking about, just in a whole new arena.
It's about glam time you treated yourself.
Join IPSY

IPSY is now the official jersey partner of the Las Vegas Aces, the reigning WNBA champions.
Starting this season and continuing through 2028, you’ll see IPSY front and center on Aces jerseys: on the court, on your screen, and everywhere in between. You might even spot us beyond the jersey—think courtside placements, backboard moments, and showing up at key events like Media Day. It’s a major visibility moment for us, but more importantly, it’s a meaningful step into a space that’s all about passion, community, and showing up as your full self.
Because if there’s one thing we know, it’s that beauty doesn’t live in just one place, and neither do we.


Courtesy of Las Vegas Aces
This partnership isn’t just about being seen, it’s about what we get to create together. Think behind-the-scenes moments, player-driven storytelling, and a whole new layer of beauty inspiration coming straight from some of the most confident, powerful women in sports.
“The Las Vegas Aces represent excellence, confidence, and a new era of leadership in sports, which makes this partnership a natural fit for IPSY,” says IPSY’s CEO Galen Smith. “Our community is passionate about self-expression and individuality, and the Aces embody those same values on and off the court. Together, we’re excited to create meaningful moments that celebrate beauty, empowerment, and the incredible energy of women’s sports.”
And because we love bringing our community along for the ride, we’re kicking things off with something extra just for you: giveaways all season long! Because big moves deserve big moments.
We’ll be sharing more details soon, so make sure you’re following us on Instagram @IPSY to stay in the loop. You won’t want to miss what’s coming.


Courtesy of Las Vegas Aces
This partnership is just the beginning. We’re stepping into a new space, meeting a whole new kind of energy, and bringing beauty along with us. Expect more content, more access, and more moments that celebrate what happens when confidence, community, and self-expression collide.
IPSY is officially on the court—and we’re just getting warmed up.
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