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Embrace a Clean Slate With IPSY’s January Theme

Morgan Donahue DefaultMorgan Donahue Default
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Published on Jan 27, 2025 • 3 min read
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January’s theme, A Clean Slate, invites you to kick off 2025 with a fresh start. This month, we’re dialing back to the basics—only better than ever—with minimalist makeup and luxe skincare that enhances your natural beauty. It’s the perfect time to reset, refresh, and let your true self shine through. 

Keep scrolling for all the expert-approved trends, wellness wonders, and winter skincare tips you need to know this month.

It's about glam time you treated yourself.

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The Trends:

We wouldn’t be your true beauty besties if we didn’t fill you in on all of 2025’s biggest trends that should be on your radar. We spoke to the experts, scoured the Internet, and rounded up this year’s must-try nails, makeup, and skincare trends. We even took it a step further and crafted a 2025 beauty horoscope to guide your glow-up journey. Whether you’re a bold Aries ready to rock daring looks or a dreamy Pisces leaning into soft, ethereal vibes, we’ve got the trends tailored to your zodiac sign. Finally, with PANTONE 17-1230 Mocha Mousse (Pantone’s Color of the Year 2025),, making waves, we’ve got a whole blog dedicated to embracing this warm, cozy hue in your beauty routine.

The Products:

From skincare saviors to must-have makeup and dreamy fragrances, we’re diving into all the beauty essentials you need this month. Curious about cica and its calming powers? We’ve got the scoop. Searching for the perfect setting spray or a mascara that truly delivers? Check out our expert-approved setting spray roundup and BENEFIT COSMETICS Roller Lash Mascara review. And if you’re in the mood for something sweet, our guide to the best vanilla perfumes is sure to hit all the right notes.

The Icon:

Our most exciting reveal this month is the gorgeous face behind February’s Icon Box and we’re beyond thrilled to share it with you. This powerhouse is known for effortlessly blending beauty, style, and confidence—trust us, you won’t want to miss what’s inside her curated box. Don’t forget to follow us on Instagram for the big reveal on 1/7, and get ready for a collection that’s as iconic as its curator.

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