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Maddie Aberman


If you’ve ever wondered what ends up in an IPSY staffer’s cart during Choice or Build Your Bag…this is it. Consider this your inside look at what we’re eyeing, refreshing our browsers for, and fully planning our routines around this month.
From effortless blonzer moments (hi, summer glow) to skincare that actually earns its spot on our top shelf, these are the products we’re hoping to snag during IPSY Original Choice and IPSY Extra Build Your Bag. Need a little strategy before your window opens? We’ve got you—brush up on how Choice works, get inspo from our favorite summer makeup looks, or dive into our guide to layered blush techniques before you lock in your picks.
Scroll on for the products we’re calling dibs on now!
It's about glam time you treated yourself.
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“All my fair-skinned girlies know the struggle: one wrong bronzer and suddenly it’s giving…orange. Lately, I’ve been fully converted to the blonzer life—using a blush-bronzer hybrid on the high points [of my face] for a more natural, lit-from-within glow. This shade is exactly what I’ve been looking for: a smoky mauve that adds warmth without going too far. If I manage to snag this during my IPSY Original Choice window (mark your calendars: May 26–28), I already know it’s going to live in my makeup bag year-round. Effortless, flattering, and just the right amount of sculpt? Say less.”

"I’m 100% grabbing this eyeshadow palette during Choice. It has all the shimmers I’m into right now, and the mattes balance it out perfectly. The best part for me, though? It’s compact, so it’s definitely making it into my travel bag this summer."

“I ask a lot of my skincare, and IPSY Original’s KATE SOMERVILLE® Goat Milk Moisturizing Cream effortlessly delivers. Its formula is creamy (but not greasy) and moisturizing (but not heavy). Plus, it has lactose and protein from goat’s milk to help calm my skin and strengthen my barrier while helping hydrate and condition—I dream of being such an effective multitasker!”

"If I wake up and my Oura Ring sleep score is below an 85, I know I’ll need the LEVITATE BEAUTY Hydrogel Under Eye Masks that I’m hoping to snag in my IPSY Original this month! Pair them with a honey sea salt latte, and no one will know you got less than 8 hours of sleep. These eye masks give the kind of instant-gratification skincare that fits perfectly into my routine, especially heading into summer. Whether I’m dealing with late nights, early mornings, or just want that extra glow before going out, these eye masks deliver a quick refresh that actually feels luxe.”

“I have a mascara obsession. I used to think I needed a bunch of different types, then layer them all to get the look I wanted, but it never came out right. I want length. I want volume. These lashes needed a curl and a lift. Once I got my hands on the TARTE™ Lights, Camera, Lashes™ Platinum Mascara, it was game over. It’s a staple in my makeup drawer. I was so excited to see this mascara in my next IPSY Extra Build Your Bag. It is everything… including smudge-proof. A must have.”

“It's always summer in Florida, and most of my sunscreens leave me 50 shades of white. GLOW RECIPE's Watermelon Glow Dew Shield SPF 30 is already one of my favorite serums, and knowing it also protects against sun damage makes it an easy top pick for Build Your Bag. Using a lightweight sunscreen that hydrates and nourishes my skin sounds like the perfect way to get that summer glow.”

“I’m excited to add the DIEUX SKIN Air Angel Hydrating Facial Cream to my IPSY Extra bag this month. I’m always looking to try new moisturizers, and this formula has been getting great buzz for its lightweight, gel-cream consistency. Since I have combination skin, a gel-cream moisturizer is ideal. It delivers hydration without feeling heavy. Plus, it’s packed with ingredients like glycerin and peptides, which I'm always down to try.”

“As someone who's always looking for low-effort, high-reward products, the RARE BEAUTY Stay Vulnerable Melting Blush is at the top of my June Extra wishlist. A good blush is my lazy-girl cheat code for looking put together, and I love that I can just tap this one on with my fingers and call it a day. The natural flush this product gives is chef's kiss. I know I'll be reaching for this one a LOT.”

“There are so many amazing products for my June IPSY Extra, but I’m super excited for the TOWER 28 ShineOn Lip Jelly in shade Chill. I love a glossy lip, and the added hydration is a plus! I’m a lip liner girl, and it’s so hard to find a gloss shade that I love to layer on top, so the fact that this is a clear coat makes it perfect. It’s the easiest, low-maintenance way to get that shine, and it pairs well with anything! Not to mention, it's also great for sensitive skin!”
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