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8 Natural Makeup Products To Try Now

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Before applying any makeup or skincare products, it's important to take a moment to inspect the ingredient list. As much as we wish it wasn’t the case, many products in the beauty industry still contain questionable preservatives and chemicals, like parabens and synthetic fragrances, which can irritate your skin. 

Thankfully, a growing number of natural beauty brands are popping up to promote the use of natural and organic ingredients. These natural makeup products are just as powerful as their artificial counterparts, simply without all the harmful additives. 

Below are eight natural beauty products made by makeup brands we love. These are just a few of the natural beauty brands you can find on IPSY. Everything you see here has also been featured in a past or present Glam Bag!

KVOSSNYC Fairy Dust Pressed Highlighter in Moonlight

1. KVOSSNYC Fairy Dust Pressed Highlighter in Moonlight

This covetable highlighter really emphasizes exactly how well organic ingredients can work in a makeup product. KVOSSNYC uses artichoke leaf extract and evening primrose oil in this formula to help the highlight adjust to your skin tone's undertones. Meanwhile, a blend of oregano, rosemary, and lavender extracts helps to eliminate creasing and caking during wear.

"I love the shimmer this has," says Ipster kjigx6. "The super satin feel is great since it's my first time using a highlighter. I also use it as an eye shadow!"

BELLÁPIERRE COSMETICS Mineral Lipstick in Ruby

2. BELLÁPIERRE COSMETICS Mineral Lipstick in Ruby

Just because a beauty product is natural doesn't mean you'll be confined to a no-makeup makeup look. This bold and universally flattering shade of red is infused with vitamins C and E to keep the lips soft and smooth. The hydrating lip formula features a semi-satin finish and uses soft, natural waxes and mineral pigments to achieve buildable color. 

It even won over Ipster sefollensbee who says she's not typically a lipstick person. "This is creamy and understated enough to where I can wear this every day and not look like I'm trying too hard," she says. "I love this lipstick."

BELLÁPIERRE COSMETICS has quickly become one of our favorite natural makeup brands as everything is made from 100 percent minerals and naturally derived ingredients. You'll also never find talc, parabens, bismuth oxychloride, or any other harmful substances in the brand's products.

FINDING FERDINAND Lipstick in Very Berry

3. FINDING FERDINAND Lipstick in Very Berry

This rich berry shade comes with a slight sheen and some impressive moisturizing capabilities. Lips stay hydrated throughout wear thanks to castor seed oil and jojoba esters, which deliver ongoing moisture that lasts all day. All FINDING FERDINAND's products are cruelty-free and formulated without parabens, phthalates, gluten, or mineral oil.

"I love love love this lipstick," one Ipster writes. "Great staying power and it didn't dry out my lips! It's my new favorite brand!"

PURLISSE Perfect Glow BB Cream SPF 30

4. PURLISSE Perfect Glow BB Cream SPF 30

If you're going to make the natural beauty switch with one part of your makeup routine, make it your face makeup. Products like foundation, concealer, and moisturizers get heavily absorbed into the skin and therefore are common culprits for skin irritation and breakouts. This gentle BB cream is made from naturally-derived ingredients like brightening goji berry and moisturizing jasmine.

"This has been one of my favorite BB creams ever," one Ipster writes. "It matched my skin tone perfectly and was enough coverage for a waitressing shift. Light, but something!"

LENI Loose Eyeshadow in Byron Bay

5. LENI Loose Eyeshadow in Byron Bay

This loose, long-wearing pigment shadow is made from a rich mineral blend. The warm pinkish-golden hue is formulated with mica to create a natural, illuminating shimmer that flatters all skin tones.  

One Ipster even found that this product is multifunctional. lehsiewessy00 writes, "I use this as a highlighter on my cheeks. It also works as a blush duo. I'm really picky with highlighters and this works! Very highly recommend!"

BEAUTANIQ BEAUTY Butter Lip & Cheek Balm in Peach Blush

6. BEAUTANIQ BEAUTY Butter Lip & Cheek Balm in Peach Blush

BEAUTANIQ BEAUTY is on a mission to prove that great beauty products can be made with simple ingredients. Case in point: this vegan, cruelty-free blush with an ingredient list that is 90 percent natural. Apricot, pomegranate, grapeseed, and coconut oil condition the skin and provide a buttery texture. Meanwhile, natural red dyes and mica provide a rosy glow. 

Ipster barbieletdown, who is transitioning to a natural makeup routine, says this cream blush has become a key product in her beauty kit. "This is my holy grail," she writes. "It's killer for my cheeks and lips for a barely-there healthy glow. It can also be built to a bright apricot-guava like shade!"

ADESSE All Day Lip Crème in Thames Street

7. ADESSE All Day Lip Crème in Thames Street

Here's an everyday lip color that will quickly earn its place as a makeup bag staple. This is a pinky-nude that is flattering on all skin tones and uses clean ingredients. ADESSE is an eco-friendly brand that's committed to creating luxe products infused with as many certified organic ingredients as possible. In this formula, vitamin E and fatty acids hydrate the lips and leave you with a soft satin sheen. 

"This is my new favorite lipstick," one Ipster writes. "I have been wearing it every day! I love the color. The formula glides on smoothly and stays put. It’s also not drying, which is a big bonus!"

JUICE BEAUTY PHYTO-PIGMENTS Ultra-Natural Mascara

8. JUICE BEAUTY PHYTO-PIGMENTS Ultra-Natural Mascara

If you're serious about natural products, JUICE BEAUTY is a brand you should know. This is one of the best organic makeup brands on the market. Everything JUICE BEAUTY makes is vegan, cruelty-free, sustainable, and made with certified organic ingredients. This natural mascara is no exception. It uses aloe, candelilla wax, carnauba wax, and plant-derived Phyto-Pigments to deliver feathery-soft lashes with noticeable volume. 

"I love this mascara," frybaby7040 writes. "It's the best I've come across! I can rarely wear mascara without it irritating my eyes and this mascara does not bother me!"

Want in on all the Glam Bag fun? Take our Beauty Quiz now to get started. And don’t forget to check us out on Instagram and Twitter @IPSY.

About the author
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Cortney Clift
Cortney is a New York-based freelance writer who has written about beauty and wellness for more than six years. She was previously the senior writer and special projects editor at Brit + Co where she covered a wide range of news and lifestyle topics.
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Article Last Updated April 23, 2020 12:00 AM