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It’s Official! This Month We’re Entering Our Soft Era

By Alexandra Schultz

Published on Sep 20, 2024

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We’re embracing the soft life with this month’s theme: Enter Your Soft Era. Buy yourself flowers. Tend to your skin. Take a leisurely stroll. We’re pampering you with nourishing skincare, prep and set perfecters, and ethereal makeup for an otherworldly glow that starts from the inside out. Wanna see what’s in store for next month? Our October 2024 guide is live now!

It's about glam time you treated yourself.

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Así Como Somos

This Hispanic Heritage Month, come as you are and join us in celebrating the Latinx leaders, brands, and creators who defy stereotypes and inspire us to be true to ourselves. Now and always, we’re spotlighting the richness of this community—from its vibrant culture to its diverse voices—because every shade and every story matters.

Looking for more soft era-approved beauty for your fall routine? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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