All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index

5 TikTok Beauty Creators You’ll Want to Follow Before Everyone Else Does

By Dahvi Shira

Published on Jun 2, 2026 • 3 min read

Photo by Monica Schipper/Getty Images

Whether you love her or not, there’s no denying Mikayla Nogueira is a force to be reckoned with on TikTok. From her over-the-top hauls, to blunt oversharing, business ventures—and, of course, full glam makeup looks—the unfiltered founder of POV Beauty never fails to keep #BeautyTok and beyond intrigued. With 17.4 million followers on TikTok (and 3.4 million on Instagram), the Massachusetts-based influencer is a tough act to follow.

That said, there are a handful of other super talented and popular beauty creators on the app—and who knows if they could completely break through like Nogueira. We’ve already seen Alix Earle gain massive popularity from her relatable GRWM (Get Ready With Me) videos, while Meredith Duxbury made waves in the mainstream for her clickbaity makeup application techniques. Only time will tell if these next five will gain those levels of fame, but they each have their own unique contribution to beauty, and the internet is noticing. Get to know these other big names and follow below.

It's about glam time you treated yourself.

Join IPSY

5 Rising Beauty Creators to Follow Now

1. Athena Layna

Layna is part full-glam beauty guru, part online comedian, and part transgender activist. The multifaceted social media star is never one to shy away from a full beat, while making relatable jokes about life, dating, going out, and more. She starts all her looks with something silly to say, so don’t ignore her opening lines!

2. Brynne Marie

Not only is Marie a master of bold, intricate makeup looks, but she also captivates her audience with the trials and tribulations of life in her twenties. She recently underwent a public breakup with fellow content creator Mario Mirante, and now she’s in her proud sober era. She’ll never leave you without insights into her mental health, event circuit, or sober journey.

3. Adison Justis

If you love the glitz and glam, Justis is the one to follow. Not only does she nail all of her everyday makeup looks, event looks, date night looks, and more, but she’s stunning, super girlie and glam. When she’s not posting fun content with her beauty creator sister Avry, she’s showing you how she gets ready, and the chic fits she wears with her flawless looks.

4. Melody Miles

If there were a Hailey Bieber Jr. on this app, Miles is it. Not only do her looks resemble the RHODE founder’s, but Miles has clean girl makeup totally down. Aside from her aesthetic, Miles is pregnant with her second child at 23 years old, bringing a whole new level of vulnerability and relatability to a certain corner of the internet. She often features her partner in her content, and they seem like one happy little family.

5. Kensington Tillo

If you want to feel like you’re on Facetime with a bestie who will spill all their secrets (including best makeup tips), you’ve come to the right place. Tillo, who is also a model, never fails to keep her followers posted on life updates (boys, mental health, going out with the girls, body anxiety, family struggles—basically all the raw and real things we deal with as growing women). She’s a positive reminder that gorgeous, makeup-loving influencers are just like us.

Liked this post? Share!

UP NEXT: Zara Larsson’s Best Beauty Looks Are Pure Pop-Star Perfection