What Is IPSY? Your Questions (and Answers) About How It Works

What Is IPSY?

IPSY is a beauty and wellness membership that delivers curated products straight to your door, making it easier to discover your new go-tos, explore new rituals, and try your favorite brands at an incredible value. You always have a say in what goes in your bag or box (from telling us your preferences in our Beauty Quiz to choosing additional products to your shipments), making IPSY the most personalized beauty membership on the market.

IPSY was born from the vision to inspire individuals around the world to express their unique beauty. Everything we do is to support you on your journey to self-discovery, so you’ll feel confident letting your unique beauty shine every day.

How Does IPSY Work?

For our beauty subscriptions, it all starts with your Beauty Quiz, a quick questionnaire about your beauty preferences, skin tone, brow color, favorite brands, and more—then leave the beauty homework to us. Using your answers, we curate products that are unique to you and deliver a new assortment each month. Tip: You can adjust this frequency if you’d like!

IPSY Wellness works a little differently. Every three months, you’ll choose from a curated Skin, Hair, or Total Wellbeing collection designed to support your current wellness goals. More on that below.

For your first shipment, you’re billed as soon as you join; after that, billing takes place on the last day of the month for next month’s subscription, with your bag or box shipping out about two weeks after that. Timing is slightly different for annual plans, and you can read more about the billing cycle here.

How Much Does IPSY Cost?

IPSY subscriptions start at $15/month for the IPSY Original, but we also offer other subscriptions to fit any lifestyle or preference. To help you find the plan that works best for your beauty needs, we’ve broken them all down for you below.

IPSY Original: $15/month

Meet the beauty bag that started it all. Our resident OG subscription, Original helps you discover your new faves with five personalized, deluxe-size beauty samples (worth up to $70) sent in a collectible Glam Bag. You also get to choose 1 product for your bag each month. No wonder this is our most-popular subscription!

IPSY Extra: $32/month

All the faves you love—full-size. Extra delivers you five curated, full-size beauty products (worth up to $200) in an IPSY Drawstring Bag. Whether you're trying the best and buzziest brands or restocking your supply, there’s always so much to love because you get to pick 3 of your 5 products each month.

IPSY Ultimate: $65/quarter

Feeling a little premium? Ultimate is a quarterly, subscriber-only upgrade to your monthly IPSY subscription that includes eight full-size products (worth up to $400). Think of it as your all-access pass to the most-coveted brands, hottest launches, and need-to-try products in beauty—and you even get to choose 3 of your full-size products every shipment. During upgrade months (February, May, August, and November), Ultimate replaces your usual monthly bag or box.

IPSY Wellness: $65/quarter

Your wellness, curated. Every three months, choose a Skin, Hair, or Total Wellbeing collection featuring four thoughtfully selected products designed to help you discover trusted brands, products, and rituals with confidence. Each collection includes a mix of supplements, beauty treatments, wellness tools, and deluxe sample-size discoveries. Learn more about how IPSY Wellness works here.

Can’t decide which one you want? No problem! You can explore multiple IPSY subscriptions to find the mix that fits your beauty and wellness goals.

Where Is IPSY Available?

At the moment, IPSY subscriptions are available to our members in the U.S., U.S. territories, Canada, and Mexico.

What Other Perks Do I Get?

• Add-Ons: From the 1st–4th of each month, shop bonus products starting at $3.50. They’ll ship free with your Extra subscription.

• IPSY Shop: Unlock members-only shopping with fresh drops every week and deals up to 70% off. FYI, your purchase will ship ASAP separate from your monthly subscription and includes free shipping on orders $10+ (contiguous U.S.).

• Mega Drop Shop: You’ll get access to massive full-size beauty discounts (30–80% off) each quarter.

Final Thoughts

IPSY is more than a membership—it’s your companion for beauty, wellness, and discovery. With options designed to fit your goals and evolve with your routine, there’s always something new to explore.