💖 Unlock curated products from the most-coveted brands in beauty.Join IPSY Today



Maddie Aberman


Reality called…we declined. This April, we’re stepping fully into our whimsy era—where beauty feels a little softer, a little dreamier, and a whole lot more fun. Think petal-soft color, diffused glow, and textures that catch the light just enough to make you do a double take. It’s less about perfecting your routine and more about playing with it.
Because sometimes the best beauty moments happen when you stop overthinking and start daydreaming.

It's about glam time you treated yourself.
Join IPSY

Spring’s biggest trends are already leaning into that energy. The return of frosted makeup proves shimmer is back—but not in the way you remember. It’s sheerer, glowier, almost ethereal. The kind of finish that makes it look like your skin is lit from within (or at least like you got eight hours of sleep and drank your water…same thing). Pair that with a skin-first approach—hello, rebound hydration—and you’ve got a routine that supports your glow instead of covering it up.
That’s the magic of this month: skincare and makeup working together to create something that feels effortless but still a little bit enchanted. A swipe of mascara that changes your whole face (we put the YSL Lash Clash Mini to the test, and yes, it delivers). A soft-focus base that blurs just enough. A shimmer that feels like a secret.

And if you’re looking for a little more main-character energy, we’ve got you. Festival season is here, and with it comes every excuse to lean into glitter, gloss, and unapologetic color. Whether you’re saving festival-ready makeup looks or building your ultimate festival beauty essentials checklist (SPF included, obviously), this is your moment to channel your inner headliner.
Not into crowds? Same vibe, different setting. Take your journal to the park. Wear the sequins to brunch. Romanticize your everyday the way you would a once-in-a-lifetime event. (Do it for your inner child.)
Even the biggest beauty moments are leaning into the dreamscape. The Met Gala’s most iconic beauty looks remind us that some of the best glam ever created lives right on the edge of fantasy and artistry. And for those planning real-life milestones—like weddings—the magic is in the prep. Our ultimate beauty timeline helps you build a routine that feels as good as it looks, long before you walk down the aisle.

But whimsy doesn’t mean wasteful. If anything, it’s about seeing what you already have in a new light. Case in point: all those past Glam Bags sitting in your drawer? We found 18 genius ways to reuse them, because a little creativity can turn everyday objects into something unexpectedly delightful.
And speaking of things you’ll want to hold onto: April’s Glam Bag is basically a daydream in accessory form. Soft, tactile, and designed to spark joy every time you reach for it. Pair that with a sneak peek inside the IPSY Ultimate: Summer Collection, and suddenly your future beauty routine is looking very bright.
So whether you’re layering shimmer just because, testing a trend you’re not totally sure about, or simply letting your routine feel a little more playful, this month is your reminder: Less overthinking. More daydreaming.
BRB while we channel our inner fairy girl.
Liked this post? Share!


IPSY 101
Published on Mar 24, 2026 • 3 min read


IPSY 101
Published on Mar 24, 2026 • 6 min read


IPSY 101
Published on Mar 6, 2026 • 4 min read


IPSY 101
Published on Mar 3, 2026 • 3 min read


IPSY 101
Published on Feb 24, 2026 • 3 min read
IPSY 101
Published on Feb 18, 2026 • 4 min read


IPSY 101
Published on Feb 2, 2026 • 3 min read

IPSY 101
Published on Sep 2, 2021


Beauty Picked Just for You
Get 5 products worth up to $70
Plus exclusive access to epic deals up to 80% off
Starting at just $14/month. Cancel anytime.