ANUA Is Everywhere Right Now—Here’s What’s Actually Worth Trying

What Is ANUA?

ANUA is a Korean skincare brand founded in 2019. Its lineup spans cleansers, serums, moisturizers, masks, and more, with formulas featuring popular K-beauty ingredients like heartleaf, PDRN, niacinamide, and hyaluronic acid. The brand has become especially buzzy for products designed to support hydrated, glass-like skin.

7 Best ANUA Products for Every Skin Concern

Best for Hydration: 

ANUA PDRN Collagen Glow Facial Serum Spray

Courtesy of ANUA

This serum spray is ANUA’s best-seller, and once you try it, you’ll see why. A quick mist features a generous dose of PDRN, hyaluronic acid, and collagen, leaving your skin moisturized and refreshed. We can personally speak to how good this serum feels on skin—and the lasting glow we’ve noticed with continued use.

Best for Dry or Mature Skin: 

ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream

Courtesy of ANUA

With PDRN and 10 types of hyaluronic acid, this daily moisturizer delivers plenty of hydration without leaving behind a greasy feel. Hydrolyzed collagen rounds out the formula, helping skin look plumper and smoother. One reviewer called this a "miracle anti-aging cream," while another said “it deeply hydrates the skin and leaves it baby-soft—the only bad thing I can say is that it doesn’t come in a jumbo size.” 

Best for Blemish-Prone Skin:

ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum

Courtesy of ANUA

The natural green tint of this serum—brought to you by cica and blue tansy oil—instantly helps calm irritated skin and redness. Kendall Jenner has tried it out herself, sharing she’s “been reaching for this one if my skin feels irritated or prone to blemishes, and it really works…the formula is so lightweight and gentle.” Plus, there’s no artificial fragrance added, making this serum perfect for sensitive skin. 

Best for Gentle Exfoliation: 

ANUA Heartleaf 77 Clear Pad

Courtesy of ANUA

Exfoliation can sometimes leave skin more irritated than it began, especially if you have sensitive skin. The heartleaf-infused pads are designed to gently smooth skin while helping soothe it, making them an option for anyone looking for a milder approach to exfoliation. If you’ve been looking for a gentle exfoliator to minimize the appearance of pores and refine skin texture, this is it! 

Best for Tired-Looking Eyes: 

ANUA Retinol Berry Revitalizing Eye Patch

Courtesy of ANUA

These aren’t your average eye patches. Packed with caffeine, niacinamide, and retinol, they visibly improve the look of fine lines, dark circles, and puffiness within just a few minutes of use. The gentle formula is safe for even first-time retinol users to try. “I am completely obsessed with these eye patches…they instantly depuff my eyes and smooth out fine lines,” writes one reviewer. The patches’ hydrogel grip also sticks nicely onto skin, so you can use them while prepping your morning coffee without them sliding down your face.

Best for Glass Skin: 

ANUA PDRN Collagen Melting Patch

Courtesy of ANUA

This is by far one of the coolest K-beauty products we’ve encountered. Unlike a sheet mask, these patches melt into the skin, allowing a whopping 99% collagen (and 1% PDRN) to soak deep into skin. If you like instant results, you definitely don’t want to miss out on this glass-skin essential. Wear them over common dry areas like the tops of cheeks and forehead, or anywhere skin needs a little TLC. 

Best for Dark Spots: 

ANUA Niacinamide 10 TXA 4 Serum for Brightening and Dark Spots

Courtesy of ANUA

Dullness? Dark spots? We don’t know them. With niacinamide and tranexamic acid, this serum fades hyperpigmentation while also evening skin tone and reducing melasma. Paired with the holy trinity of hydration ingredients—hyaluronic acid, polyglutamic acid, and ceramides—this formula will give you a luminous glow too. Whether you’ve got old acne scars or lingering sun damage, expect this serum to clear things right up.  

Best for Oily Skin: 

ANUA Heartleaf Pore Control Cleansing Oil

Courtesy of ANUA

Want your pores to feel squeaky (and not stripped) clean? This cleansing oil sucks up sebum, sunscreen, makeup, grime, and pretty much anything else you throw at it. It doesn’t leave a greasy residue and you can use it on its own or as part of a standard K-beauty double-cleansing routine. If your skin leans oily, we recommend trying out the latter for an extra deep clean. 

Is ANUA Skincare Worth Trying?

With products spanning hydration, exfoliation, brightening, cleansing, and more, ANUA makes it pretty easy to find a formula that fits into your existing routine. Our advice? Start with the skin concern you actually want to address rather than adding every viral product to your cart at once. From there, you can build your routine one K-beauty favorite at a time.