And The Ipsies Award Goes To… Meet Our 2026 Beauty & Creator Winners

The Products That Delivered

Best Eyeshadow

NATASHA DENONA Bronze Eyeshadow Palette

There are palettes you use, and then there are palettes you rely on. This one falls firmly into the latter. With its perfectly balanced mix of warm mattes and luminous metallics, it delivers rich pigment without fallout and blends with almost no effort. It’s versatile enough for everyday wear yet impactful enough for a full glam moment, making it a true workhorse in any routine.

Best Lip Color

TARTE™ Maracuja Juicy Lip Gloss

This is the kind of lip product that makes you rethink your entire lineup. Combining the shine of a gloss with the comfort of a balm, it delivers hydration, color, and that signature juicy finish in one swipe. Not only does it look good, but it also feels good, which is exactly why our members kept reaching for it again and again.

Best Lip Treatment

TOYFACTORY Niapout Niacinamide Serum Lip Mask

This isn’t just a quick fix; it’s long-term lip care that actually delivers. Powered by skin-loving niacinamide, it goes beyond surface-level hydration to help smooth texture and improve overall lip health over time. The result? Lips that look noticeably softer, plumper, and more even with consistent use.

Best Mascara

BENEFIT COSMETICS BADgal BANG! Volumizing Waterproof Mascara

Mascara is one of those beauty categories where performance is everything, and this formula doesn’t miss. It builds bold, dramatic volume without clumping, holds a curl, and stays put all day without smudging or flaking. Whether you’re going for a subtle lift or full-on drama, it consistently delivers.

Best Eyeliner

LAURA GELLER StyleEYES Liner Duo

A great eyeliner should feel intuitive, and this duo does exactly that. Whether you're going for a sleek, subtle line or a bold, dramatic look, it’s got you covered. With creamy formulas in a rich purple and a warm brown, they glide on effortlessly for smooth, precise definition—perfect for every occasion.

Best Blush

RARE BEAUTY Soft Pinch Liquid Blush

Few products have defined a trend quite like this one. Known for its ultra-pigmented formula and seamless blendability, it gives you complete control—from the softest flush to a bold pop of color. It’s long-wearing, lightweight, and consistently flattering, which explains why it’s become a staple across so many makeup routines.

Best Bronzer

ACE BEAUTÉ Sculpt & Define Contour Stick

This is contouring made easy. The creamy texture melts into skin, making it simple to sculpt and add warmth without harsh lines or patchiness. It strikes that rare balance between buildable and effortless, meaning you can layer it up or keep things subtle, depending on your mood.

Best Prep & Finish

LYS BEAUTY Skin Loyalty Setting Spray

Setting sprays often fall into one of two camps—matte or dewy—but this one manages to do both. It locks makeup in place while keeping skin looking fresh, hydrated, and naturally radiant. No tightness, no heaviness—just a finish that enhances everything underneath it.

Best Complexion Product

E.L.F. COSMETICS Halo Glow Skin Tint SPF 50

This is skin-first beauty done right. Lightweight yet effective, it evens tone, blurs imperfections, and adds a subtle glow, all while protecting with SPF. It delivers that “your skin but better” effect without masking, making it a go-to for effortless, everyday wear.

Best Cleanser

ELEMIS Pro-Collagen Cleansing Balm

A cleanser that feels like a treatment, this balm transforms your routine into a moment. It melts away makeup, sunscreen, and buildup with ease, while nourishing the skin instead of stripping it. The result is a clean, soft, and balanced complexion that feels as good as it looks.

Best Moisturizer

TATCHA Indigo Overnight Repair

This is the kind of moisturizer you turn to when your skin needs a reset. Rich without feeling heavy, it works overnight to calm irritation, repair the barrier, and restore hydration levels. You wake up to skin that looks smoother, healthier, and noticeably more balanced.

Best Serum

KORRES Greek Yoghurt Re-Balancing Serum

Balancing hydration and nourishment can be tricky, but this serum gets it right. It delivers a boost of moisture while helping to even out skin tone and texture, leaving skin looking refreshed and revitalized. It’s the kind of formula that quietly improves your skin over time.

Best Skincare Treatment

RODIAL Dragon’s Blood Hyaluronic Drink

When your skin needs extra support, this treatment steps in. Combining deep hydration with plumping and smoothing benefits, it helps restore that healthy, bouncy look. It’s a true reset product—perfect for when your skincare routine needs a boost.

Best Body Product

FIRST AID BEAUTY KP Bump Eraser Body Scrub

This is results-driven body care at its best. Formulated with chemical and physical exfoliants, it smooths rough texture and helps reduce the look of bumps without being overly harsh. It’s one of those rare products where you can actually see and feel the difference.

Best Hair Product

AMIKA Perk Up Talc-Free Dry Shampoo

A dry shampoo that does more than just refresh: this one absorbs excess oil, adds volume, and leaves hair feeling clean without any chalky residue. Plus, it’s packed with ingredients that help support hair health, making it as functional as it is easy to use.

Best Scent

MAISON LOUIS MARIE No.14 Icila Eau de Parfum

Yes, fragrance is super personal, but this one is a standout across the board. With a balanced, layered woodsy and floral scent, it feels both elevated and wearable, making it easy to reach for day after day. It lingers in just the right way—noticeable, but never overwhelming.

The Brands Setting the Standard

Best Indie Brand

LUNA MAGIC

This brand proves that creativity and cultural storytelling can go hand in hand with performance. From bold color choices to thoughtful product development, everything feels intentional, expressive, and rooted in a strong point of view that’s shaking up the scene.

Best Breakout Brand

SAIE BEAUTY

SAIE has mastered the art of modern, skin-first beauty. With formulas that prioritize both performance and feel, the brand has quickly built momentum—and loyalty—by delivering products that fit seamlessly into real routines.

Most Innovative Brand

OLIVIAUMMA

Innovation isn’t just about newness; it’s about thoughtful problem-solving. OLIVIAUMMA stands out for its ingredient-forward approach and commitment to creating effective, accessible Korean-made products that meet real needs.

Member-Favorite Brand: Mexico Edition

DANESSA MYRICKS BEAUTY

A brand built on artistry and inclusivity, DANESSA MYRICKS BEAUTY continues to resonate across borders. Its innovative, multi-use products empower creativity, making it a standout favorite within the IPSY Mexico community.

Member-Favorite Brand

MAKEUP BY MARIO

This is a brand that delivers consistency, and that matters. From complexion staples to viral hits, every product reflects a deep understanding of what people actually want: high performance, versatility, and results you can trust.

The Creators Changing the Game

Breakout Star

Viana Le

From a new partner in 2025 to a standout name, Viana Le made an immediate impact. With her signature aesthetic and “it girl” NYC lens, she seamlessly brought IPSY into her world, making beauty feel aspirational, but still approachable. Her content is visually sharp, trend-aware, and consistently engaging, proving that when storytelling and style align, growth follows.

Creative Visionary

Susie Evans

Susie Evans doesn’t follow trends—she builds worlds. Known for her highly conceptual, thoughtfully themed content, she brings a level of intention and originality that sets her apart. Every post feels considered, elevated, and distinctly her own, turning beauty content into something more immersive and story-driven.

Community Builder

Jamie Stone

Jamie Stone’s impact goes beyond the content she creates; it’s in the community she’s built. Through authenticity and consistency, she’s created a space where her audience feels connected, seen, and included. Whether she’s sharing personal moments or bringing her audience along for the journey, her approach turns followers into a true community.

Top Converter

Babes on Trend

Babes on Trend proves that great content can drive real results. With a sharp understanding of their audience and what resonates, Kylia and Francesca White consistently translate engagement into action. From high-performing creative to measurable impact, their work stands as a masterclass in how strategy and storytelling come together to drive growth.

Creator of the Year

Lindsey Rowley

Lindsey Rowley represents the best of what a creator partnership can be. Her content is authentic, entertaining, and unmistakably her, striking that perfect balance between personality and performance. Time and time again, she’s delivered meaningful results while staying true to her voice, making her a standout leader in the creator space.

The One Who’s Shaping What’s Next

Beauty Trailblazer Award

Ron Robinson

For decades, Ron Robinson has been one of the most respected minds in beauty, developing products behind the scenes for some of the biggest brands in the industry. But his impact didn’t stop there.

With BEAUTYSTAT, he brought science, transparency, and innovation directly to consumers, raising the bar for what skincare can be. A cosmetic chemist, founder, and true visionary, his work continues to shape the future of beauty from the inside out.