June Is for Taking Up Space

Right now? Expression is looking bold. The era of barely-there beauty still has its place, but sometimes soft glam simply won’t cut it. This month, we’re reaching for high-impact looks that make an entrance: vivid color, graphic placement, blurred lips that somehow look both effortless and editorial, and cream blush applied with zero overthinking (as it should be). Because confidence—not restraint—is the real finishing touch.

Of course, not every bold move has to involve a full beat. Sometimes expression looks like embracing your natural texture instead of heat-styling it into submission. Sometimes it’s simplifying your routine with makeup that includes SPF, because protecting your skin is its own kind of power move. Sometimes it’s finally learning how to make air-drying your hair actually work. Beauty freedom includes low-maintenance days, too.

June is also Pride Month, and if there’s ever been a time to celebrate beauty as a form of self-expression, it’s now.

Your face isn’t just your face…It’s your canvas. Makeup isn’t just makeup…It’s how you tell the world who you are, who you’ve been, or who you feel like becoming today.

This month, we’re honoring the LGBTQ+ community and the artists, founders, and creatives shaping the future of beauty—not just with rainbow palettes (though yes, we love those too), but with the deeper understanding that beauty can be identity, joy, protest, transformation, and celebration all at once.

Need inspiration? Start with stunning pride makeup looks that practically beg to be recreated. Meet the LGBTQ+ founded beauty brands pushing the industry forward. Wear your pride proudly, loudly, subtly, glitter-covered—however it feels most like you.

Because Pride looks good on you.

And while June is firmly focused on what’s next, beauty history still has something to teach us. Marilyn Monroe’s beauty legacy, 100 years later, reminds us that signature beauty has always been about more than following trends—it’s about creating a look that feels unmistakably yours. The difference now? There are no rules about what that has to look like.

Speaking of self-expression, this month’s IPSY bags absolutely understood the assignment: bold, joyful, and fully in their main-character era. 

So go bold. Go bright. Go outside the lines. Be a little extra. Take up space. Make them look. Your beauty has no limits.