How IPSY Is Committing to Make It BLACK—And The Exclusive Bundles You’ll Want In Your Collection
February is here and that means Black History Month is upon us—which is always a great reminder to reaffirm our continuous commitment and celebration of Black joy, creativity, and culture. And lucky for you, we have tons of content to get you going. Read up on the experiences of your favorite pros, from nail artists to Olympic athletes, and how they’ve navigated the intersection of beauty and identity in our Beauty Amplified column. Stock up on products from the list of Black-owned and founded brands we can’t get enough of—or snag one of IPSY’s exclusive “I Am” bundles, created in partnership with the Pull Up For Change Make It BLACK initiative. But first, a little background. Keep scrolling for all the details surrounding this game-changing campaign and how we’re joining in.
The History Behind Make It BLACK
In the wake of 2020’s racial reckoning, Sharon Chuter (founder and CEO of UOMA BEAUTY) launched #PullUporShutUp—a hashtag-sparked social movement challenging companies to provide transparency on the number of Black employees and positions they held. Since then, Chuter has launched the direct action movement Pull Up For Change to help hold companies accountable in the long term and the Pull Up For Change Small Business Impact Fund, which provides startup grants to Black businesses in an effort to create more capital opportunities for Black founders.
Now, her sights are set on redefining how Black is viewed in the world. The Make It BLACK campaign has recruited a lineup of beauty brands to redesign their packaging using the color black—reminding consumers that it is chic, timeless, luxurious, and most importantly, beautiful.
How IPSY Is Participating
In honor of Black History Month and in continuation of our commitment to uplifting Black businesses, IPSY has partnered with the Make It BLACK initiative to create two amazing bundles and donate 100% of the net proceeds to the Pull Up For Change Small Business Impact Fund.
Curated with your favorite brands, these bundles will be available to shop February 2nd until they’re sold out. So act fast to secure yours before they’re gone. Here’s what’s on deck:
I AM BOLD BUNDLE, $25 (valued at $114)
Highly pigmented shadows, the ultimate volumizing mascara, mega-shine lip gloss, and our favorite makeup brushes of all time—this one goes out to all the glam lovers out there. Here’s what’s inside:
- MORPHE Artistry Palette
- MENTED COSMETICS Lip Gloss in Pink About Me
- COMPLEX CULTURE 4-Piece Brush Set
- UOMA BEAUTY Badder Boom Volumizing Mascara
- IPSY x Make It BLACK Bag
I AM STRONG BUNDLE, $18 (valued at $55)
Hello to good hair days from here on out. Nourish, hydrate, and smooth your strands with some of the biggest names in haircare.
- BRIOGEO Farewell Frizz Blow Dry Perfection Creme
- COMPLEX CULTURE Vegan Boar Bristle Round Brush
- EDEN BODYWORKS Almond Marshmallow Hydration Serum
- IPSY x Make It BLACK Bag
Our commitment to showcasing Black-owned and inclusive brands begins in the Glam Bag. Want to discover more? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.
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