58 Women-Founded Brands Changing the Beauty Industry

Next time you’re walking down the beauty aisle at your local drugstore, or you’re shopping for your next holy grail product online, take note of how many brands you know are founded by women in the industry. The truth is, while there are endless products marketed to women, the money behind the industry is still largely not held by women.

The influence women have in beauty—from discovering new and powerful ingredients to gaps in the market that take the beauty world by storm—is major. That’s why we’re celebrating the female founders that are redefining standards of beauty, sustainability, and inclusivity, and creating products we can’t live without.

These brands were founded by movers and shakers, by women who challenge the status quo, and who champion inclusivity in the beauty space. To sum it up, they’re inspiring. Read on to discover 58 of our favorite female-founded beauty brands to support today (and every day), especially in honor of International Women’s Day on March 8. You might even spot some limited-time promo codes to save on your favorites!

1. KEYS SOULCARE

Developed by Alicia Keys and board-certified dermatologist Renée Synder, MD, KEYS SOULCARE believes in the power of serious skincare and soul-nurturing rituals because beauty is more than skin deep. The brand goes beyond just skincare to truly care for the whole self, meaning body, mind, and spirit. The radiant results, from IPSY-faves including KEYS SOULCARE Nourishing Cleansing Balm + Makeup Remover and KEYS SOULCARE Harmony Mask speak for themselves.

2. ACE BEAUTÉ

ACE BEAUTÉ was founded by Niye Aniekan-Attang in 2016. The brand relies on the simple principle that makeup should help individuals embrace who they are. Makeup is a tool that allows people to love themselves and use it as a form of self-expression and identity. Their mission is to provide high-quality products (like the ACE BEAUTÉ Blushed Up Blush in Peachy and ACE BEAUTÉ Violet Sage Palette) that appeal to a wide-spectrum of individuals, so that they can freely express themselves through makeup.

3. BEAUTY BAKERIE

A powerful story of resilience and inspiration, Cashmere Nicole founded BEAUTY BAKERIE in 2011 with the mission to be sweet and sweeten the lives of others (this BEAUTY BAKERIE Do It For The Graham Eyeshadow Palette being a perfect example!). During a challenging but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. Her brand is a direct reflection of Cashmere’s perseverance and passion for high quality, healthy ingredients that enhance the beauty in everyone every day.

4. HONEST BEAUTY

THE HONEST COMPANY, founded by Jessica Alba in 2012, was born of a simple purpose: to create safe, effective products for the family. Their Honest Standard is how they make that intention a reality. It’s their set of guiding principles, and it’s the way in which they apply their values to innovation and development. “Health and wellness are a universal foundation for a life well-lived, and I believe it’s our responsibility to leave the world better than when we found it,” says Jessica on the brand’s website. In 2015, the brand expanded their offerings to include beauty (like HONEST BEAUTY Lip Crayon Demi Matte in Melon and HONEST BEAUTY Everything Cream Foundation in Cream), and HONEST BEAUTY was born.

5. KNC BEAUTY

Kristen Noel Crawley was on a trip to Japan and exploring Don Quijote in Tokyo, when a wall of lip masks caught her eye. She was instantly obsessed with the idea of perfect, kissable lips. When she discovered there were no natural lip masks on the market, the solution was obvious: she had to create her own. Two years and countless trials later, Kristen created the first all-natural, collagen-infused lip mask (like IPSY subscriber-favorite KNC BEAUTY Kiss My Lips All-Natural Collagen Infused Lip Mask) that now sits on the lips of A-listers and beauty lovers everywhere. The brand now makes everything from eye masks (like KNC BEAUTY Star Eye Mask) to face masks and even lip balms to pair with their OG lip masks.

6. KOPARI BEAUTY

Based in sunny San Diego, KOPARI is an award-winning beauty brand that kicks coconut up a notch with high-performance actives to create efficacious, cleaner than clean products for every body. From skincare (like KOPARI BEAUTY Moisture Whipped Ceramide Cream) to bodycare (like KOPARI BEAUTY Ultra Restore Body Butter with Hyaluronic Acid), their consciously-made products have you covered from head-to-toe, formulated with the purest intentions, so you can feel good about what you put on your skin. "We built KOPARI BEAUTY to be a company that believes in creating natural beauty from the inside out with products that are as pure as possible, and transport you to paradise. And that is KOPARI in a nutshell," says co-founders Gigi Goldman and Kiana Cabell of their brand.

7. KOA LIFE

KOA LIFE was founded by entrepreneurial twins Kymber and Alexis McClay (AKA the Naven Twins). After years of struggling with adult acne and psoriasis that was not only painful but also caused insecurity and dimed their glow, Kymber and Alexis set out to find a natural solution that actually worked. They decided to ditch chemical products that left harsh side effects and go green. The twins spent over a year developing natural nutrient-dense formulas (we love their KOA LIFE Vit-C Brightening Oil and KOA LIFE Niacinamide Booster) with their doctor and labs that cured their skin issues and thus developed KOA LIFE.

Kymber, a beauty guru and designer, brought her wealth of product knowledge and design to KOA LIFE. As a biohacker, Alexis infused her health hacks into creating top formulas, utilizing the medicinal power of plants to create the natural skincare brand. They are now on a mission to help women get their glow back!

8. PURLISSE BEAUTY

Founder Jennifer Yen created PURLISSE BEAUTY after a stint in Hollywood (and the makeup chair) that left her with irritated skin and looking for a gentler option. With collections featuring ingredients like blue lotus (like PURLISSE BEAUTY Blue Lotus Balancing Moisturizer) and green tea (our members love the PURLISSE BEAUTY Matcha Green Tea Antioxidant Priming Moisturizer), the brand reinvents time-honored Asian beauty rituals into high-performing, modern products that empower individuals to embrace their beauty.

9. YENSA BEAUTY

From PURLISSE BEAUTY founder Jennifer Yen also comes YENSA BEAUTY, a brand rooted in superfood traditions and Asian rituals. Yen was inspired by her mother, who followed a 2,000-year-old practice called zuo yue zi, where a new mother takes a month’s rest after childbirth to heal her body by integrating superfoods in her routine. One of our members’ all-time faves from YENSA BEAUTY is the YENSA BEAUTY Pink Lotus Peptide Renewal Eye Cream, an anti-aging eye cream that uses antioxidant-rich pink lotus extract and firming peptides to help brighten and smooth tired skin.

10. SOL DE JANEIRO

SOL DE JANEIRO is all about loving your life and loving your body. They’re here to celebrate every body. “When I moved to Brazil, I was wonderfully inspired by the joyful attitude that was everywhere,” says Heela Yang, the brand’s CEO and co-founder. “There’s no judgment and no one way of looking and feeling beautiful.” Through their products, like the OG favorite SOL DE JANEIRO Brazilian Bum Bum Cream and the SOL DE JANEIRO Coco Cabana Body Cream, they encourage you to play up and flaunt your best assets and celebrate what you’ve got.

11. TRESLÚCE BEAUTY

Founded by artist, actress, activist, and glam queen Becky G, TRESLÚCE BEAUTY promises a world built on cultura, community, and color that honors the unique beauty within you, generations before you, and those to come. Treslúce Beauty creates, celebrates, and supports Latinx heritage and culture with high-performance, vegan-friendly, conscious formulations (from Bold y Atrevida Liquid Lip Tint in Daring to Lucete Highlighter Palette in Shimmer) that deliver high-impact artistry. Their cruelty-free products and packaging are infused with Latinx sourced ingredients and art and uplift and support communities by giving back in a meaningful way.

12. UOMA

Look up “trailblazer” and UOMA’s founder Sharon Chuter will be front and center (or at least she should be). She dreamed up one of the most inclusive makeup lines to date, and she didn’t stop there. Chuter pioneered the “Pull Up for Change” Movement, encouraging companies to show the level of diversity in their leadership. It created a ripple effect from the beauty industry outward, highlighting the need for better representation in influential positions. Look to Chuter for makeup that promotes self-love for all shapes, sizes, and shades—from foundations for every skin tone and type (even sensitive skin) to lipsticks like Badass Icon Matte Lipstick inspired by amazing women in history.

13. BEAUTYBLENDER

BEAUTYBLENDER founder Rea Ann Silva single-handedly changed how all of us apply makeup when she created the iconic Original Beautyblender Makeup Sponge. Silva has more than 20 years of experience as a makeup artist, working on hit ‘90s shows like Moesha and Girlfriends. She identified a need for better makeup application tools when TVs went high-def, and thus the BEAUTYBLENDER was born. She’s still creating products that we can’t do without, like Bounce Liquid Whip Long Wear Foundation.

14. GLOSSIER

Ever since GLOSSIER landed on our desks, our beauty routines have never been the same. Founded by Emily Weiss, the game-changing skincare and makeup brand has a devoted following thanks to its community-first approach to creating beauty products. GLOSSIER takes customers’ wants and needs into account when dreaming up best sellers, like their cult-fave Cloud Paint and Milky Jelly Cleanser. Look to them for fresh, innovative formulations that put the fun back into your beauty routine.

15. PAT McGRATH LABS

It’s nearly impossible to scroll past one of makeup artist extraordinaire Pat McGrath’s (or Mother’s, as she’s affectionately known by her fans) vibey makeup videos. They’re mesmerizing, as are her pigment-packed eyeshadows, lipsticks, eyeliners, and more. McGrath brings years of runway and editorial experience to her line of pro-quality makeup (like her FETISHEYES™ MASCARA in Xtreme Black) that inspires you to reach for the stars, go for the bold, and flex your inner creative makeup artist. If you’re looking to stun, you’ve found your holy grail in PAT McGRATH LAB’s gorgeous products.

16. OUAI

From Chrissy Teigen to Kim Kardashian, hairstylist Jen Atkin has styled much of Hollywood’s A-list. Her brand OUAI is loved by celebs and beauty pros for its refreshing (and effective) hair and body care that doesn’t require major skills to use. But if you ask us, it’s the delicious scent that you’ll find in almost all OUAI products that has us hooked. Seriously, wash with the brand’s Scalp & Body Scrub and wait for the compliments on how amazing you smell to roll in.

17. ILIA

There’s a time for extra and there’s a moment for simplicity. ILIA is just that—but exceptionally beautiful. Founder Sasha Plavsic was inspired to create a clean, functional beauty line after natural homeopathic remedies helped improve her brother and business partner’s asthma symptoms. ILIA’s chic packaging is easily identifiable in our makeup kits, and the good-for-you formulas—from buttery multi-sticks to creamy concealers and mascaras—make them instant staples.

18. KOSAS

Makeup with a side of self-love? We’ll take it. Founder Sheena Yaitanes is a Los Angeles-based artist and created KOSAS based on the philosophy of the five layers of self. Her entire line is inspired by women and weaves together her skills in art, science, and beauty to create something truly stunning and unique. KOSAS products are known for their skin-loving formulas and products that bring out your inner and outer beauty (like the Tinted Face Oil Foundation and Kosasport LipFuel Hyaluronic Lip Balm).

19. BRIOGEO HAIR CARE

This super healthy haircare line was founded by Nancy Twine and inspired by the homemade hair care products, like hair masks and conditioners, that she’d help her grandmother make when visiting Nigeria as a child. The brand’s formulas are made to detoxify, hydrate, nourish, and more—all with good-for-you ingredients that encourage hair healing and growth. BRIOGEO products are texture-specific and deliver something for every type and curl to bring out the natural beauty in your hair.

20. DRUNK ELEPHANT

DRUNK ELEPHANT’s bright packaging is unmistakable, and the formulas are fresh and effective. Founder Tiffany Masterson created DRUNK ELEPHANT on a quest for high-performing skincare that worked without synthetic ingredients and irritants. The result is a line of unique formulas that are gentle and easy to work into your daily routines. Our pick: B-Hydra Intensive Hydration Serum made with pineapple ceramides to boost hydration and majorly up your glow.

21. HUDA BEAUTY

Beauty influencer turned makeup mogul Huda Kattan has built a certified beauty empire with her viral makeup products—from her HUDA BEAUTY Demi Matte Cream Liquid Lipsticks to jewel-inspired eyeshadow palettes and, most recently, skincare. She’s racked up a loyal fanbase (us included) who wait on bated breath for her next big launch. If you love anything pigment-packed, HUDA BEAUTY is your go-to.

22. FENTY BEAUTY

Can we get a standing ovation for Rihanna’s game-changing beauty brand FENTY BEAUTY? Her diverse foundation product line won accolades for setting new standards of inclusivity, with shades ranging from the fairest to deepest. She continues to challenge the status quo with new, never-before-seen products that cater to every skin tone and type. And now, she’s added skincare to the line-up. Like everything Riri touches, they’ll make you feel worthy of the spotlight.

23. DANESSA MYRICKS BEAUTY

Makeup artist and founder Danessa Myricks is known for bold, experimental beauty looks. Despite expressing her creativity to the max, she felt the world of makeup was (and is) more exclusive and less inclusive for all. Myricks launched her namesake brand in 2016 to deliver products for everyone—from creamy pigments to dewy balms that are like nothing we’ve seen before.

24. GO-TO SKINCARE

We love GO-TO’s super fun and clever packaging as much as we love what’s inside. Founder Zoë Foster Blake is an Australian beauty editor turned beauty entrepreneur on a mission to make skincare fun and approachable. Look at a GO-TO product and you’re guaranteed to understand exactly what it does, how it does it, and why you need it—everything we want in a skincare product. Current obsession: Her Face Hero Oil is a face oil that hydrates using almond, macadamia, and jojoba oils—all of the good stuff.

25. THEN I MET YOU

Founder Charlotte Cho is known for making K-beauty accessible in a big way with e-commerce site SOKO GLAM. Her latest endeavor, skincare brand THEN I MET YOU, is based on the Korean concept of jeong—a connection that encourages empathy. With super satisfying formulas like the Calming Tide Gel Cream and buttery cleansing balms, everything from Cho’s beloved skincare line is carefully curated to make your skincare routine feel like self-care.

26. GLOW RECIPE

It’s fresh, fun, and looks so cute on your vanity—in fact, all of GLOW RECIPE’s fruit-forward formulas are guaranteed to make you smile. They’re inspired by co-founders Christine Chang and Sarah Lee’s experience with K-beauty brands, which is evident in their innovative formulas and unique ingredient combos. Take their Watermelon Glow Hyaluronic Clay Pore-Tight Facial that acts like a vacuum for your pores while exfoliating with BHAs and PHAs. Like all GLOW RECIPE products, it smells like a smoothie (for your face) and feels so fresh on your skin.

27. MENTED COSMETICS

Founders KJ Miller and Amanda E. Johnson created MENTED COSMETICS in 2015 with melanin in mind at a time when few brands were creating for women of color. MENTED, short for pigmented, began when Miller and Johnson were searching for a perfect nude lip color for dark skin and found that almost all brands came up short. Now, the brand is a leader in innovating for women of color, with a shade-inclusive line that truly has something for every skin type and tone.

28. MISCHO BEAUTY

If it’s good enough for Oprah’s Favorite Things, you know it’s got to make our list. This line of luxe vegan nail polish was developed by beauty innovator Kitiya Mischo King with the goal of revolutionizing the notoriously toxic nail lacquer industry. MISCHO BEAUTY nail colors go on gorgeously and come in unbeatable high-impact shades (we can’t get over the hot pink shade Babylove and baby blue Undaunted). The best part? Knowing there isn’t a single bad ingredient in them. Oh, and it’s all cruelty-free, too.

29. BREAD BEAUTY SUPPLY

Their tagline, “Haircare basics for not so basic hair” sums up this brand’s passion for bringing out the best in your strands. Founder Maeva spent years working for big beauty brands and noticed there was little in the way of healthy hair care for diverse hair types and textures. She launched BREAD in 2020, and the brand’s already become a favorite among curly, coiled, and textured hair beauties. Our fave: Macadamia Oil: 100% Concentrate for Hair & Body that’s a must-have to get your hair and skin gorgeous and glowing.

30. TOPICALS

Co-founders Olamide Olowe and Claudia Teng were just 24 years old when they launched TOPICALS in 2020 inspired by the way folks view chronic skin conditions. They set out to banish the idea of “bad skin” and “perfection” and instead, focusing on healthy skin with stellar products. Olowe herself dealt with hyperpigmentation, pseudofolliculitis, and skin inflammation issues. Both standout hero products—Faded Brightening & Clearing Serum and Like Butter Hydrating Mask—are ultra-popular on TikTok for their bold packaging and impressive results.

31. NUDESTIX

NUDESTIX is a family affair. Taylor and Ally Frankel were just teenagers when they launched their makeup brand with their mother, Jenny Frankel (who has more than two decades of experience developing beauty products). Since their launch in 2013 with multi-use color sticks for eyes, lips, and face, they’ve expanded into complexion as well as skincare backed by a Beverly Hills dermatologist. Some of our favorite products include the long-wearing Magnetic Matte Eye Color and the hydrating Lip Glace.

32. GOLDE

Brooklyn-based co-founder and CEO Trinity Mouzon Wofford started GOLDE in 2017 with a single product—a powdered turmeric-and-coconut tonic. Wofford set out to change up the wellness industry and make it more inclusive and accessible. Since then, she’s launched even more superfood self-care products, including face masks so natural you can eat them.

33. CIATÉ LONDON

Celebrity nail technician Charlotte Knight launched CIATÉ LONDON in 2009 to bring bold nail polish and editorial-style nail art kits to the masses. Now, we’re obsessed with the brand’s ultra-fun makeup (seriously, these textures can’t be matched), including Glow To Illuminating Blush and Watermelon Burst Hydrating Primer. Recently, CIATÉ has even teamed up with reality TV stars such as Christine Quinn on limited-edition collections.

34. SIGMA BEAUTY

Years ago, we’re talking more than a decade, makeup brushes were much more expensive than they are now. We have Simone Xavier, founder and CCO of SIGMA BEAUTY to thank for bringing high-quality tools to the masses. She and her husband have expanded the brand into makeup (including some of the best eyeshadow palettes!) but makeup brushes will always be their first love. SIGMA BEAUTY taught us we needed brushes like the E25 Blending Brush and the Mini Blending Brush E25M.

35. BEAUTY CHEF

Founder Carla Oates launched the BEAUTY CHEF to help fix her own skin- and gut-health issues. Her “food as medicine” approach trickles down to the skin with products such as Glow Inner Beauty Powder, which contains bio-fermented maqui berries, queen garnet plum, pomegranate fruit peel extract, and vitamin C. You add it to smoothies or yogurt and Oates promises healthy-looking, glowy skin.

36. SHANI DARDEN SKIN CARE

In the past decade, female estheticians such as Shani Darden have launched skincare brands to bring their expertise to more customers than just their VIP cliente. Darden kicked off SHANI DARDEN SKIN CARE in 2013 with the multi-tasking Retinol Reform to boost collagen, minimize fine lines and wrinkles, even out the skin tone, and keep skin acne-free. Hey, if it’s good enough for Kelly Rowland and Rosie Huntington-Whitely, we’re all in.

37. RENÉE ROULEAU SKIN CARE

What do Demi Lovato, Lili Reinhart, and Camila Mendes all have in common? They trust their skin to esthetician Reneé Rouleau and that includes RENÉE ROULEAU SKIN CARE products. Rouleau believes there are nine different skin types and recommends products based on your unique concerns. Her products are especially popular for banishing breakouts, including the award-winning Anti Bump Solution and Post-Breakout Fading Gel.

38. MEGABABE

We’ve been following blogger Katie Sturino since she started ‘The 12ish Style’ a decade ago, watching her put together the cutest outfits and advocate for size inclusivity in the fashion industry. Sturino isn’t just a blogger anymore. She’s now a successful author and the founder of MEGABABE, a brand of body products to make you feel confident in your skin. The brand’s Thigh Rescue anti-chafing stick is a fan-favorite, along with the line of natural deodorants.

39. CURLS DYNASTY

Founder and CEO Nickie Nougaisse started CURLS DYNASTY in 2014 to provide hydrating, healthy-hair products to those with textured hair—especially 4C curls like her own. Products focus on tackling dry and chemically treated hair, such as the Kalahari Smoothie Leave-In and Hello Growth Serum. Her focus is on healthy hair that doesn’t just look great but feels great, too. Because you can have both.

40. KISMET

Makeup artist Caitlin Picou was looking for clean beauty products with zero payoff sacrifices—so she created her own. Since 2013, the Louisiana-native not only sells a line of natural cosmetics and skincare (like their Ipster-approved Buff All Natural Lip Scrub in Bright & Bubbly), but also runs a business that includes a team of artists who can teach one-on-one private makeup lessons at their brick-and-mortar store. Basically, Kismet is like having a BFF in the beauty biz—and it’s a BFF you can trust thanks to the brands’ no Facetune policy on their feed. “We keep it real because women of all ages deserve to see a realistic standard of beauty,” says Picou.

41. VAMIGAS

Co-founders Christina and Ann met through a network of women and femme investors in Silicon Valley. After investing in other BIPOC entrepreneurs who helm pioneering startups and bonding over self-care and cremas y aceites (aka creams and oils) for their skin, they decided to start their own line. VAMIGAS is a green beauty—Ipsters love the Rosa Mosqueta Infused Lip Oil / Aceite Labial in Valentina & Sofia—and wellness brand using simple, naturally derived botanicals from Latin America.

42. WANDER BEAUTY 

Serial entrepreneur Divya Gugnani (she’s also the founder of 5 SENS) and jet-setting supermodel and mom of two Lindsay Ellingson spent their days multitasking, but found that their beauty products weren’t doing the same. So they set out to create WANDER BEAUTY, a go-to brand for beauty essentials that can keep up with you wherever you wander. A perfect example is the WANDER BEAUTY

Baggage Claim Gold Eye Masks, which help brighten up dark circles, reduce puffiness, plump fine lines, and soothe your skin while you go about your day.

43. ALAMAR COSMETICS 

Founder Gabriela Trujillo was born in Havana, Cuba, before moving to Miami with her family. Her heritage has a major influence on her brand ethos, with the name ALAMAR COSMETICS inspired by the neighborhood of Alamar where she grew up. Trujillo celebrates and amplifies her culture through the makeup she creates with product names like Destino Eyeshadow Palette, Colorete Concentrate Liquid Blush, and more. 

44. BEAUTY FOR REAL 

Makeup is for all ages—and BEAUTY FOR REAL founder Leslie Munsell wants you to know it. Munsell launched the brand when she was in her fifties and noticed that the beauty market was missing simple yet expertly curated collections of makeup, body, and hair essentials. She’s since created an affordable product range with skin-loving, anti-aging ingredients and a luxury feel. The Be Seen Weightless Liquid Lipstick is one of the clean beauty brand’s most-loved products with Ipsters.

Use promo code leslie25 for 25% off your purchase on BeautyForReal.com. Valid 3/1–3/31/24.

45. DALLAS & JAMES SKINCARE CO. 

Founder and CEO Anna Walker's passion for skincare stems from years of struggles with acne-prone skin. As she struggled to find a solution for her skin woes, she began researching and formulating products for herself—and this led to the creation of DALLAS & JAMES SKINCARE CO. (named after her two sons). Ipsters love the Watermelon Dream Cloud Cream, which contains niacinamide, hyaluronic acid, and watermelon to help to leave your skin looking vibrant and bouncy. 

Use promo code IPSY for 10% off your purchase on DallasAndJamesSkincare.com. Valid 3/1–3/31/24.

46. DEFINEME FRAGRANCE  

Jennifer McKay Newton was inspired to create DEFINEME FRAGRANCE after witnessing her daughter's struggles and recognizing similar challenges within herself and others, which led her to wanting to create a positive difference in people’s lives. For her, that took the form of a visionary fragrance company that empowers individuals, embraces conscious beauty practices, and utilizes sustainable packaging. We can’t get enough of the brand’s ethos and captivating scents, like the DEFINEME FRAGRANCE Crystal Infused Natural Perfume Mist, which features aquamarine crystals to help promote your overall wellness. 

Use promo code IPSY20 for 20% off your purchase on definemefragrance.com. Valid now–4/30/24.

47. DIONIS

From making goat milk bar soap on her farm to selling her creations locally to distributing products nationwide, founder Kate Crosby’s story is one of home-grown success. Ipsters love the brand’s soothing products, one person raving about the Vanilla Bean Goat Milk Hand Cream: “I LOVE this brand it makes my skin so soft and doesn’t bother my eczema!” The brand even offers a stick deodorant that’s free of pore-clogging ingredients like aluminum and baking soda, and full of skin-loving vitamins and nutrients.

Use promo code IPSYWOMEN20 for 20% off your purchase on dionisgmskincare.com. Valid 3/1–4/30/24. One use per customer; no minimum required. Cannot be combined with other discounts. Applies to one-time purchases only.

48. ELEMIS  

When we really want to treat ourselves, ELEMIS is the brand we reach for. This global British skincare brand was co-founded by Noella Gabriel and Oriele Frank, whose visions for the company help inspire the treatments and award-winning products ELEMIS is known for. While it’s nearly impossible to single out a favorite product from the brand’s luxurious lineup, a consistent favorite among our beauty editors is the Pro-Collagen Cleansing Balm, which gently and effortlessly whisks away even waterproof mascara. 

49. GIVE THEM LALA BEAUTY 

Vanderpump Rules star Lala Kent designed this line of products from start to finish, capturing her own personal style in every cruelty-free, high-quality product. If you’ve been venturing into cream formulas recently, you can’t go wrong with the GIVE THEM LALA BEAUTY Cream Blush in Brand New, a sheer but buildable blush that creates a natural wash of color you can customize to your liking.

50. KAB COSMETICS  

KAB stands for Kim, Ariana, and Brielle Biermann—the family trio (Kim is the mother of Ariana and Brielle) who cofounded the brand with a shared passion for beauty. Since launching with lip products, KAB COSMETICS has gone on to expand into a full-range product line made with every skin tone in mind. Try the KAB COSMETICS Liner Duo for smudge-proof, long-wearing pigment, or the KAB COSMETICS Mini Tinted Lip Oil for a super-smooth formula bursting with hydration and shine. 

51. GOLDFADEN MD  

Founded in 2013 by Dr. Gary Goldfaden and sisters-in-law Lisa and Lauren Goldfaden, GOLDFADEN MD is a mainstay on the skincare scene. The brand is known for its derm-developed, plant-powered products with surprisingly simple ingredient lists, and results that mimic the in-office treatments Dr. Goldfaden himself has performed over the years. The perfect example? The Needle-Less Line Smoothing Concentrate, a powerful smoothing serum that helps smooth skin, improve elasticity, and reduce the appearance of fine lines (no trip to the derm needed!). 

Use promo code IPSYW20 for 20% off your purchase on goldfadenmd.com. Valid 3/1–3/31/24.

52. HEY HONEY  

ICYMI, honey is a skincare superhero, and you have founder Katerina Yoffe Lardento to thank for making it one of the brand’s hero ingredients (along with bee propolis). Lardento founded HEY HONEY in 2014 to deliver innovative products to all people and all skin types, and Ipsters can’t get enough. One reviewer said of the HEY HONEY Be Clear Skin Purifying Bee Propolis Drops, “I absolutely love this, I use it daily and am now looking into the brand for other products! It feels so light weight and clean!”

Use promo code IPSY20 for 20% off your purchase on heyhoney.com. Valid 3/1–3/31/24.

53. INNBEAUTY PROJECT  

Skincare lovers know: Restocking your favorite products can add up (especially if you follow a 10-step routine). Cofounders Alisa Metzger and Jen Shane agree—and they want to help fix that. That’s why they joined forces in 2019 to launch INNBEAUTY PROJECT and make clean and efficacious skincare accessible at a more affordable price point. Just getting started with the brand? You can’t go wrong with the Foam Around Daily Clarifying Cleanser or the Green Machine Acid Glo Mask (two Ipster faves!).

Use promo code IPSY15 for 15% off your purchase on INNBEAUTYPROJECT.com. Valid 3/1–3/31/24.

54. KAT BURKI 

If you’ve tried the best-selling KAT BURKI Vitamin C Intensive Face Cream, then you know this brand means business. With a focus on nutrition and clinically driven products, the brand has won over fans for its filler-free, ultra-luxe formulas. And it’s no surprise why—founder Kat Burki has used her over three decades of research in health and nutrition to help bridge the gap between nutritional biochemistry and the science of healthy skin. 

55. KORRES 

Founded by Greek-born chemical engineer Lena Philippou Korres, KORRES is loved for its natural Greek skincare and beauty products. Using “cool science to decode nature’s defense mechanisms,” the founder then translates that into skincare that delivers. While the list of popular KORRES products goes on and on, a favorite over here at IPSY HQ is the KORRES Santorini Grape Poreless Skin Cream, which uses its namesake ingredient to deeply hydrate and help prevent future breakouts. It’s also packed with antioxidants.

Use promo code KORRESLOVESIPSY for 20% off your purchase on korres.com. Valid 3/1–3/31/24.

56. LAURENS SKINCARE 

TV celeb Lauren Sorrentino wanted to create products that addressed the most common skincare needs, especially for her sensitive and reactive skin—and so LAURENS SKINCARE was born. All products are phthalate-, sulfate- and cruelty- free, and are suitable for all skin types. In addition to skincare, Sorrentino created beauty products she calls “beauty with benefits,” like the brand’s Lip Oil, which infuses your skin with nourishing ingredients while also leveling up your makeup look. 

Use promo code IPSY20 for 20% off your purchase on skincarebylaurens.com. Promo code is always live!

57. THE NUE CO

When it comes to wellness, you have to mention THE NUE CO. Founded by husband-and-wife team Charlie Gower and Jules Miller, the brand first got its start when Jules first turned to supplements after a five-year battle with IBS. Looking for an alternative to what they saw on the market, the two set out to create a line of supplements combining the best of science and nature, using clean, sustainable and clinically proven ingredients. Try this clean beauty brand for yourself with the Supplement Set, a trio that includes a topical supplement, a liquid tincture, and a spray to help you live your best life.

58. VOLITION BEAUTY

Brandy Hoffman and Patricia Santos worked in the beauty industry for years before starting VOLITION BEAUTY in 2016. Their motivation? To give a voice to female entrepreneurs who had amazing ideas but faced challenges getting their plans off the ground. Now, VOLITION BEAUTY allows entrepreneurs of all genders, ethnicities, backgrounds, and experiences to get their foot in the door when developing a beauty product. One Ipster-fave product is the Hibiscus Unspottable Correcting Oil, which uses hibiscus oil, licorice root extract, and sea buckthorn oil to gently exfoliate skin to help lighten up dark spots and improve the look of fine lines and wrinkles.

Want to try even more women-founded brands? Take our Beauty Quiz now to get started with your very own IPSY subscription. Already a member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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