IPSY Creator Spotlight: Get to Know Mariale Marrero (@mariale)

With more than 15 million followers across all of her social media platforms, Mariale Marrero (aka @mariale) is a force to be reckoned with in the beauty world. But what sets her apart from the rest is her unique perspective on beauty. She's all about embracing your individuality and using makeup as a tool to express yourself in a way that feels authentic to you, which is exactly why she won the award for Content Powerhouse at The Ipsies: Beauty & Creator Awards this year.

Whether you're into bold and edgy looks or soft and natural styles, Mariale's got tips and tricks to help you slay your makeup game. Buckle up, beauty babes! Mariale is about to take you on a makeup journey that you won't forget!

Get to Know Mariale

How would you describe your beauty aesthetic in 3 words?

“Fun, creative, and colorful.”

What inspired you to get started as a beauty creator?

“I’ve always loved makeup. When I first started, I truly just wanted to share my love for all things beauty. The very first piece of content [I posted] was a makeup tutorial for a bronze look, and it went live in January of 2010.”

How has your content evolved in the last 13 years?

“Since launching my channel, I’ve grown so much, and have seen my content touch a bit of everything: beauty, skincare, hair care, fashion, fragrance, and even a glimpse at my personal life and adventures. I find a lot of inspiration within my followers and what I’m seeing on socials. I love following beauty creators that start trends and experiment with different looks.”

What’s the best beauty advice you’ve ever received?

“Always protect your skin and wear sunscreen. I preach this and will always live by it. My abi always instilled in me the importance of taking care of my skin and protecting it from the sun’s rays.”

What advice would you give a new creator looking to make their mark in the industry?

“Be authentically yourself. Your community will find you and follow you for your authenticity.”

What would be your dream collab?

“I have too many favorite brands that I love, so I’ll say my dream collaboration would be to do a curated box with IPSY! It’d be a great way to showcase my favorite brands across skincare, body care, hair care, cosmetics, and fragrance. That’s why I love IPSY so much, the discovery! I find it so fulfilling to help people learn about fun new products that make them feel beautiful—it’s one of the best parts of this job.”

Shop Mariale’s Product Picks

We've got the inside scoop on Mariale’s must-have beauty picks from our member-exclusive IPSY Shop (which has deals 30%-80% off), and they're seriously amazing. From skin protectors to highlighters that will make your cheekbones pop, Mariale's got a keen eye for products that are both high-quality and budget-friendly. So grab your wallets and get ready to add these gems to your cart!

1. MURAD Perfecting Day Cream Broad Spectrum SPF 30 | PA+++

There’s one skincare step Mariale won’t skip—you shouldn’t either—and that’s sunscreen. Luckily, this SPF moisturizer makes it easy to use every day. The lightweight texture is hydrating but not heavy, making it the perfect protective moisturizer for all skin types. “I love MURAD products, and the finish to this cream is everything, and it has SPF; I’m sold!” says Mariale. “This is definitely a must have for me”

2. CIATÉ LONDON Eye Lustre Crème Eyeshadows

The universally-flattering shimmery shadows can be layered on for intense metallic color or blended out for sheer sparkle. They’re made with long-wearing pigments that won’t smear or smudge and are super easy to apply thanks to the doe-foot applicator. “I love a dramatic eyeshadow look, these have the perfect finish,” says Mariale. “They also have the perfect amount of pigmentation that really elevates your look.”

3. PHYSICIANS FORMULA Butter Highlighter in Rose Gold

Get ready to glow like a goddess! This silky-smooth formula is enriched with nourishing ingredients like murumuru butter, so you can feel good about what you're putting on your skin. The stunning rose gold shade (formulated with ultra-refined pearls and soft-focus pigments) will add the perfect touch of radiance to your cheekbones, brow bone, and cupid's bow, and Mariale agrees: “Highlighter is always a must, and this PHYSICIANS FORMULA [highlighter] is great for everyday makeup. It sits well in the skin and just looks so beautiful.”

4. FLEUR & BEE Nectar of the C

“I love skin oil, especially the ones with Vitamin C that can help with blemishes and correct skin,” says Mariale. “I try to look for products that don't have too many ingredients in them, and this one is perfect.” Like a daily dose of vitamins, this serum helps give your skin the nutrients and antioxidants that it craves for brighter, more even skin. With 10 percent sodium ascorbyl phosphate (a stable and potent form of vitamin C), hyaluronic acid, and jojoba oil, your skin will love the non-sticky brightening and hydration it gets.

Want in on all the IPSY fun? Take our Beauty Quiz now to get started with your own beauty subscription. Already a member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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