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Let Yourself Bloom With IPSY’s May 2023 Theme

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Flowers have sprung, and the days are getting warmer! Our May 2023 theme, Let Yourself Bloom, is helping you enter a new season—one where you allow yourself to bloom into your full potential. This month, we’re also celebrating the mothers and mother figures in our lives, putting a spotlight on the AAPI community, and reminding you why self-care is essential and never, ever selfish.

You’re Doing Great, Mama

Picture of Rita Labib with her mother inside colorful graphic floral frame

This Mother’s Day, we’re cheering on all the mamas—no matter where they are in their motherhood journey. We’re offering up gift ideas and budget-friendly ways moms can spoil themselves. 

Amplify Asian Stories

Beauty products and tools from various brands scattered on dark orange background

It’s Asian American Pacific Islander Heritage Month, and we’re celebrating the community by highlighting their stories. Visit our site all month long to read about AAPI founders and creators.

Normalize Self-Care

Beauty products from various brands scattered on pink background

May is also Mental Health Awareness Month, so what better time to remind us that we should prioritize ourselves? Let’s normalize moments of self-care, because we deserve to experience moments of calm amongst all the chaos that may surround us.

Want to find more ways to self-care? Take our Beauty Quiz now to get started with your own beauty subscription. Already a member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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Article Last Updated April 27, 2023 12:00 AM