Dial Up Your Glow With September’s “More Is More” Theme

It’s in the way you reach for a hydrating serum that makes your skin feel instantly quenched, or swipe on a gloss so shiny it doubles as a mirror. It’s the thrill of building a smoky eye with these bold eyeshadow palettes for fall or pulling together an easy-but-polished look with these eyeshadow hacks. Even mascara isn’t exempt: mascara cocktailing is trending, and we’re layering formulas for lashes that deserve a double (or triple) take.

Luxury this season is also in the details: the perfect blurred skin finish (hello, exfoliating toners), the contour trick that makes lips look naturally full (lip contouring is your new best friend), and knowing when to play with it all—lip glosses, oils, stains, and tints—depending on your mood.

And because September isn’t just about excess, it’s also about intention. This month, we’re highlighting Future Fluent for Hispanic Heritage Month. From exploring Latinx-founded beauty brands to our Limited Edition Mystery Bags (shown above!) designed by artist Jenn Torres, this is beauty at its most personal—where tradition, innovation, and culture collide. Consider it your invitation to celebrate the beauty of living between worlds.

Of course, September is also a month of transitions. Your hairstyle might be shifting too (yes, we’ve already spotted fall’s most popular haircuts), and your vanity is probably making room for richer formulas and fall/winter makeup trends. Whether you’re indulging in that midday sweet treat or swapping your summer bronzer for a jewel-toned shadow, remember: you don’t have to choose between bold and beautiful. This season, you get both.

Because when it comes to September beauty, more really is more.