What Is Toasted Makeup? How to Try Fall's Coziest Makeup Trend

What Is Toasted Makeup?

Toasted makeup is all about creating soft dimension through warm, diffused color. Rather than emphasizing high-contrast contour or ultra-defined lines, the look carries warmth across the complexion, cheeks, eyes, and lips for an all-over golden-hour effect.

Hailey Bieber helped put the look on our radar with a toasted makeup routine shared on TikTok in 2025. Her take leaned into bronzed skin, warm color, and soft definition—and the look continues to feel right at home as summer fades into fall.

The signature color palette is just as cozy as the name suggests. Think caramel and warm brown paired with peach, terracotta, cinnamon, and other red- and orange-toned hues. Together, they create a warm, complementary palette that bridges the golden glow of summer with the richer shades we tend to reach for in fall.

What Makes Toasted Makeup Different From Latte Makeup?

If toasted makeup is sounding a little familiar, you may be thinking of another viral beauty favorite: latte makeup. The trend took off in 2023 with a palette inspired by coffee drinks, leaning heavily into creamy browns, tans, and bronzy neutrals.

Toasted makeup turns up the heat. Instead of sticking primarily to coffee-inspired neutrals, the palette expands into warmer undertones of red, orange, terracotta, maroon, caramel, and peach. The result is still soft and monochromatic, but with more of that sun-warmed flush.

Think warm nights by a bonfire or an end-of-summer walk on the beach as the sun sets. If you love a golden-hour effect and want to keep that warmth going into fall, toasted makeup is one way to do it.

How to Do Toasted Makeup Step by Step

The good news? You probably already have most of what you need in your makeup bag. The trick is less about adding more products and more about choosing warm shades and carrying them throughout your look.

Step 1: Prep for a Glowy Base

To create the dewy complexion toasted makeup calls for, start with a hydrating moisturizer to prep and smooth your skin before makeup application. BENEFIT COSMETICS The POREfessional Smooth Sip Moisturizer helps create a hydrated base so your makeup can glide on with ease.

Pro tip: For an extra-bronzy base, add a few drops of DRUNK ELEPHANT D-Bronzi™ Anti-Pollution Sunshine Drops directly into your moisturizer to add warmth and glow.

Step 2: Warm Up Your Complexion With Bronzer

Bronzer is where the toasted effect really starts to take shape. Begin along the cheekbones, blending the product upward, then add warmth around the forehead and along the jawline for an all-over wash of color.

If you prefer cream, try ANASTASIA BEVERLY HILLS Cream Bronzer. Liquid-bronzer fans can reach for SAIE COSMETICS Dew Bronze™ Soft-Focus Effortless Liquid Bronzer for a soft, blendable finish.

Pro tip: Sweep a touch of bronzer onto your eyelids, too. Carrying the same warm tones across your complexion and eyes helps make the entire look feel cohesive.

Step 3: Create a Toasted Smoky Eye

For a peachy take on the trend, sweep a neutral shadow across your lid before layering in peach and copper tones. Concentrate a deeper caramel, copper, or brown shade toward the outer corner for soft definition—the goal is toasted, not burnt.

TOO FACED COSMETICS Sweet Peach Eye Shadow Palette offers plenty of peachy neutrals to play with. If you prefer browns, TARTE COSMETICS Tartelette™ in Bloom Amazonian Clay Palette has tan, cinnamon, and chocolate shades that work beautifully for a warmer smoky eye.

Finish by tightlining the upper and lower lash lines with a bronze or dark brown pencil, like CHICA BEAUTY COSMETICS Duo Gel Eyeliner, to define the eyes without introducing the harsh contrast of a black wing.

Step 4: Add a Terracotta Flush

Blush is key to creating that fresh-from-the-sun warmth. Apply a cream or liquid blush generously to the apples of your cheeks and blend upward toward the temples. A small amount across the nose can help carry the flush through the center of the face.

Beige and peach blushes can both work here, but a terracotta shade really taps into the toasted color palette. Try DANESSA MYRICKS BEAUTY Yummy Skin Blurring Balm Powder Flushed for a warm flush that complements your bronzed base.

Pro tip: Tap whatever blush is left on your brush or fingers across your lids to tie the whole look together.

Step 5: Finish With a Glossy Brown Lip

Complete the look with a glossy lip in the same warm color family. Start by defining your lips with a brown liner like MORPHE Color Lip Pencil in Spiffy, slightly overlining if desired.

Then layer TARTE COSMETICS Maracuja Juicy Lip Balm on top. The glossy finish adds a hint of shine while the warm lip tones complement your terracotta blush and bronzed complexion.

Why Toasted Makeup Is Perfect for Fall

What makes toasted makeup especially fitting for this time of year is its balance of two seasons. Bronze, caramel, terracotta, cinnamon, peach, and brown tones hold onto the golden radiance of summer while introducing the richer depth we associate with fall.

And there’s plenty of room to make the trend your own. Go heavier on bronzer for a just-back-from-vacation glow, lean into terracotta blush as temperatures cool, or swap peachy shadow for deeper cinnamon and chocolate tones. Long after summer fades, toasted makeup gives you an easy way to keep a little of that golden-hour warmth in your routine.