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April’s Theme Will Bring You Out of Hibernation


Worship the sun—with SPF, of course! Nurture your houseplants…and your skin. Keep floating in space (you got the hang of it now!). This month, come out of hibernation to embrace a dreamy new world, where taking care of our home planet means taking care of ourselves. Welcome home, earthlings.

Mother Earth Knows Best

This Earth Month, we’re embracing all things natural to show mother just how much we love her—trying reusable makeup wipes, swapping in plant-based formulas, popping on earth-tone pastel shadows and glossy brown lips (yes, the ’90s supermodel is back)—so shop all the beauty you need in our second Mega Drop Shop of the year (April 15–28).

Embrace Your Soft Side

It’s official: We’re in our soft era. Our mood boards are pinned with satin ribbon braids (don’t worry, we’ve got the tutorials), rosy cheeks, and fresh, freckled faces. From airy skincare formulations to lightweight liquid blushes, your new soft glam has arrived…just in time for festival season.

Romanticize Your Routine

Make the most ordinary day feel extraordinary by romanticizing your routine. Our advice? Do another spritz of that floral-scented perfume, add an extra step of vitamin-enriched skincare to your evening ritual, or treat yourself to our fabulous next Icon Box (hint: the curator SLAYS). Whatever it is, the world is your dreamscape.

Ready for even more soft-era beauty? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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About the author
Alexandra Schultz
Alexandra Schultz
Alexandra is a senior copywriter at IPSY, a foodie, and a beauty lover. With over nine years of experience, her work has been published in both the fashion and beauty industries for brands including Savage x Fenty, Biossance, and NYX Cosmetics.
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Article Last Updated April 25, 2024 12:00 AM