April’s Theme Will Bring You Out of Hibernation

Mother Earth Knows Best

This Earth Month, we’re embracing all things natural to show mother just how much we love her—trying reusable makeup wipes, swapping in plant-based formulas, popping on earth-tone pastel shadows and glossy brown lips (yes, the ’90s supermodel is back)—so shop all the beauty you need in our second Mega Drop Shop of the year (April 15–28).

• The 30 Best Clean Beauty Products That Passed Our Clean Beauty Seal

• 10 Beauty Brands Making a Major Sustainable Difference 

• Got Extra Glam Bags? Here Are 15 Creative Ideas for What to Do With Them

• Clean at IPSY Is Here to Help You Make Beauty Choices You Feel Good About

• The Out List™: What You Should Know About IPSY’s Ingredient Policy

Embrace Your Soft Side

It’s official: We’re in our soft era. Our mood boards are pinned with satin ribbon braids (don’t worry, we’ve got the tutorials), rosy cheeks, and fresh, freckled faces. From airy skincare formulations to lightweight liquid blushes, your new soft glam has arrived…just in time for festival season.

• Enter Your Blush Era With These 14 Gorgeous Blushes for Every Skin Tone

• How to Make Fake Freckles Look Real and Totally Cute

• Makeup Artists Spill on How to Choose the Best Blush for Your Skin Tone

• Soft Girl Makeup Is the Feminine Beauty Trend We Can’t Get Enough Of

Romanticize Your Routine

Make the most ordinary day feel extraordinary by romanticizing your routine. Our advice? Do another spritz of that floral-scented perfume, add an extra step of vitamin-enriched skincare to your evening ritual, or treat yourself to our fabulous next Icon Box (hint: the curator SLAYS). Whatever it is, the world is your dreamscape.

• Concealer vs. Color Corrector: Our Experts Break Down the Difference

• Your Lash Routine Is Begging for These 10 Best Mascara Primers

• 8 Secrets to Make Your Scents Last (and Last and Last)

• 5 Easy Steps to Layer Your Skincare Like a Total Pro

Ready for even more soft-era beauty? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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