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Here’s How You Can Recreate Khloé Kardashian’s Snatchural Makeup (No, That’s Not a Typo)


It doesn’t take an etymologist to trace some of pop culture’s favorite phrases back to the Kardashian family. If you say “bible” to substantiate a claim, use the word “glam” as a verb, and know that The Lord has nothing to do with religion, you’re a prime example of their influence over the English language. Lucky for us (and you), after shooting Khloé Kardashian’s IPSY photos—she's curating our May Glam Bag X, FYI—we were let in on another term we’ll officially be adding to our Kardashian dictionary: snatchural.

“I always want Khloé to look like the best version of herself,” says her makeup artist Ash K Holm. “So we like to go with our signature snatchural style, meaning natural tones but snatched in all the right places.” If Khloé’s glowing skin, neutral eye with fluttery lashes, and pretty nude lip look familiar, that’s because this natural glam is one of her go-tos. “This look is really timeless,” says Khloé. “I feel my best in it.” Want to see how Ash creates Khloé Kardashian’s signature snatchural makeup? Keep reading to see how.

About the Expert:

Ash K Holm is a Los Angeles-based makeup artist. She has worked with major fashion, beauty, and celebrity clients, including Ashley Graham, Camila Cabello, Kristin Cavallari, and of course, Khloé Kardashian.

1. Snatch your lids first.

Close-up image of a makeup artist's hand using a makeup brush and applying shimmery rose gold eyeshadow on model's eyelid

You might think the right way to do your makeup is to start with complexion. Well, one, there’s no right way to do makeup. Here at IPSY we’re all about helping you express your unique beauty whatever that looks like. And, two, that’s just not the Kardashian way. But for real, Ash’s pro trick really works. By starting with your eyes, you can clean up any shadow fall down, smudged liner, or mascara flecks without worrying about messing with your perfected base.

ONE/SIZE Visionary Eyeshadow Palette

On a clean face, Ash likes to start with a champagne shimmer shade, like Everything from the ONE/SIZE Visionary Eyeshadow Palette (try it in May’s Glam Bag x Khloé!), all over the lids, stopping right below the crease. Next, she takes a neutral brown, like Soft Serve from the same palette, and adds it into the crease. “Work a fluffy brush back and forth in your crease to create a blended transition from the shimmer shade,” says Ash.

ANASTASIA BEVERLY HILLS Modern Renaissance Palette

Just below where she adds the crease shade, she takes a warmer neutral (try Realgar from the ANASTASIA BEVERLY HILLS Modern Renaissance Palette, also a Khloé fave) on a fluffy brush and follows the same shape. “I just want to have this warmth peeking through so when you open your eyes, you see this really beautiful monochromatic eye,” she says. To top off the shadow, run a matte taupe shade under your lower lash line (we love Booked from the ONE/SIZE Visionary Eyeshadow Palette).

2. Line those eyes.

Makeup artist creating a winged eyeliner look on a model using a makeup brush

“We want the eyes to be soft yet snatched, so I create a winged liner that goes from thin to thick,” says Ash. There are a ton of ways to get a winged liner look, but Ash likes using a black shadow for the easiest method. Using a setting spray, mist the corner of a matte black eyeshadow and mix it with an angled brush to create a DIY liquid liner.

Her best winged liner tips: “Start short and small—you can build as you go. And if you can't make the wings even, take micellar water on a clean angled brush, and carve out some of the wing with the remover until it's even.”

3. Enhance your lashes. 

Makeup artist's hand applying mascara on a model's lashes

Now it’s time for mascara. Ash’s pick: a lengthening, volumizing formula, like KOSAS The Big Clean Volumizing + Lash Care Mascara in Intense Black. Start at the base of your lashes, then work the wand upward. “I like to give the outer lashes an extra coat to lengthen them, make them look a little thicker, and extend the eyes up,” says Ash.

KOSAS The Big Clean Volumizing + Lash Care Mascara in Intense Black

To finish off Khloé’s snatchural eyes, Ash also likes to apply wispy lashes for a piecey effect. “I love when my makeup artists put lashes on me,” says Khloé, who included her favorites, the M·A·C 80 Romantic Lashes, in her Glam Bag X collab. “It takes the glam to another level. I can’t really do it myself, so it feels really special and makes my eyes stand out when I’m shooting or filming.”

4. Define your brows.

Close-up of a model with rose gold eyeshadow makeup look, nude pink lips, and gold hoop earrings

For a natural glam vibe like Khloé, it’s all about a soft, feathered brow. To get the look, Ash draws hair-like strokes with a brow pen (try out the ANASTASIA BEVERLY HILLS Brow Pen in Glam Bag x Khloé), focusing on any gaps in the brow.


“Draw it on in the direction you want the hairs to lay,” says Ash. “I like to use upward strokes to lift the face.” Once you have the shape you like, set everything in place with a clear brow gel.

5. Perfect your complexion.

Close-up of a model rocking shimmery a rose gold eyeshadow and winged eyeliner look and nude pink lips

For glowing skin à la Khoé, Ash starts with a light to medium coverage foundation with a natural finish, then goes in with concealer. “A little goes a long way, so I always like to remember that less is more,” she says. “I apply a little under the eyes and on the T-zone to highlight and conceal the skin.”

It wouldn’t be a Kardashian glam without some contour. Ash likes to layer a cream and powder contour for a long-lasting finish. She buffs a cream contour stick under the cheekbones, the sides of the nose, temples, and along the jawline. “Anywhere I apply cream contour I like to lightly set with a powder contour,” she says. “This prevents the cream from sliding around.” Another pro-makeup artist trick: baking. “I bake with a loose powder under the eyes, nose, and jawline to make sure the glam stays put.”

6. Add back some color.

Makeup artist's hands applying cream blush on a model's cheek

To keep the look fresh and youthful, Ash finishes the skin with a touch of pink blush. Khloé’s go-to: RMS BEAUTY Lip2Cheek in Demure. “This product is everything!” says Khloé. “I love the glam pink color, and how it can be natural and sheer or really pigmented if you add a little more.”

RMS BEAUTY Lip2Cheek in Demure

“I always ask my client to smile, so I can start by applying the blush right on the apples of the cheeks,” says Ash. “I even have them look up with their eyes, so I can bring the blush into an upward direction towards the outer corner of the eye makeup. This creates more of a blown out blush that looks radiant.”

7. Create that snatchural lip.

Close-up of a model looking chic with a rose gold eyeshadow and nude pink lips makeup look, and gold hoop earrings

“I want to keep the lips cohesive with the cheeks and eyes, so I go for a darker liner to contour the lips by lining and shading the corners,” says Ash. “Then I apply a light pinky nude lipstick to the center of the lips for a poutier ‘90s lip look.” To add to that warm, monochromatic vibe, you can even use the same RMS BEAUTY Lip2Cheek on your lips.

Ash recommends choosing a nude lip liner that is two or three shades darker than your skin tone to contour the lips in a subtle way. “As long as you blend a darker lip liner into a light pinky nude shade, any skin tone can make a light lip look flattering,” she adds.

TOWER 28 ShineOn Milky Lip Jelly

“I never finish up Khloé’s makeup without adding a gloss to the lips,” says Ash. We love the TOWER 28 ShineOn Milky Lip Jelly from Khloé’s Glam Bag X collection. Add a little to the center of your lips, then blot to blend.

Want to try out this look using all of Khloé’s product picks? We got you! Sign up for Glam Bag X now to be first on the list and reserve your spot before we run out—Glam Bag x Khloé quantities are limited. And don’t forget to follow us on Instagram and Twitter @IPSY for all your Glam Bag news.

About the author
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Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated March 10, 2021 12:00 AM