August’s IPSY Bags Are Designed for Your Softest Season Yet



Maddie Aberman


Summer isn't over yet, but it is changing. The beach days become golden-hour walks. Weekend getaways give way to familiar routines. And somewhere between vacation mode and back-to-reality, August invites us to slow down just enough to appreciate the little things.
That's exactly the feeling IPSY designer Joanne Wong set out to capture with this month's designs: a blush pink Glam Bag for IPSY Original subscribers and a coordinating bandana-inspired drawstring bag for IPSY Extra subscribers. Together, they're a celebration of The Soft Reset—those everyday rituals that help you ease back into yourself.

It's about glam time you treated yourself.
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MEET THE EXPERT
Joanne Wong is the Senior Designer of Fashion and Accessories at IPSY. She has been designing fashion handbags, accessories, and beauty packaging for more than 10 years for brands like Sephora, Nordstrom, Adventures by Disney, and more.
Inspired by Summer's Most Timeless Accessory
The inspiration began with something you probably already have in your closet: the classic bandana. "We always see bandanas as a summer accessory: headscarves, neckties, waist ties," says Wong. "We wanted to turn that feeling into makeup bags."
Instead of recreating a traditional bandana, Wong reimagined it through a softer, more elevated lens. Delicate paisley teardrops, floral-inspired linework, and a classic framed border give both bags a familiar feel, while a fresh palette of blush pink, buttercream, and rich plum keeps everything feeling unmistakably modern. The result? Nostalgic—but never dated.
Two Bags, One Soft Reset
Although both bags share the same design language, each tells its own story.
The IPSY Original Glam Bag pairs the bandana-inspired print with lightweight cotton canvas, giving it just enough structure while still feeling relaxed and effortless. A custom paisley zipper pull adds the finishing touch, lifted straight from the artwork itself. "It adds a playful delight when opening the bag," adds Wong.
Meanwhile, the IPSY Extra drawstring bag leans even further into softness. Made from a smooth polyester fabric, it has an easy drape that mimics an actual bandana scarf, allowing the larger artwork to take center stage.
The larger canvas also gave Wong's team room to showcase more of the intricate paisley details, while the Glam Bag's smaller silhouette creates a beautifully cropped version of the same design.
Different personalities. Same easygoing spirit.

The Details Worth Looking At Twice
Sometimes the best design details aren't the loudest ones. Look closely and you'll notice tiny surprises woven throughout the print, including hidden IPSY logos tucked into the border and miniature lip icons scattered among the paisley motifs. "It gives the pattern a completely custom designer feel," says Wong.
Those thoughtful details took more work than you'd expect. Bandana artwork relies heavily on symmetry, which made translating a perfectly square print onto two differently shaped bags surprisingly complex. Wong went through multiple rounds of sampling to ensure every border lined up cleanly at the seams without feeling warped or interrupted.

Designed to Help You Slow Down
When Wong's team built the original moodboard, they found inspiration in more than just fashion. "We were unexpectedly inspired by rich, buttery textures, like whipped honey and peeled bananas," she says. "Those images made us realize the colors needed to feel delicious and comforting." That idea became the foundation for both bags.
Whether your IPSY bag is holding your everyday beauty staples, or it’s accompanying you on your next weekend away, August's Glam Bag and Drawstring Bag are designed to bring a little more ease—and a little more beauty—to the moments in between.
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