The 10 IL MAKIAGE Products That Leveled Up Our Makeup Look

What Is IL MAKIAGE?

IL MAKIAGE isn’t your average makeup brand. Founded by a brother-sister duo and driven by beauty-tech company Oddity, the label takes personalized beauty to a whole new level. Instead of settling for a “close enough” shade match, their now-iconic PowerMatch quiz uses data and algorithms to help you find your perfect foundation fit. (TikTokers can’t stop talking about how insanely accurate it is.) All you need to do is go to their website, choose the formula you're interested in, and answer a series of questions addressing your skin type, the coverage you're looking for, the finish, and your skin tone and undertone. 

The brand’s foundations leave you with a skin-like finish, making them perfect for lovers of the “clean girl” aesthetic and no-makeup makeup looks. There’s a little something for everyone though, and bold lipsticks and colorful eyeshadow palettes allow for maximalist experimentation and head-turning glam too. And did we mention it’s all cruelty-free? Without further ado, let’s get into our favorite IL MAKIAGE products. 

Popular Products From IL MAKIAGE

1. IL MAKIAGE Woke Up Like This Foundation

Courtesy of IL MAKIAGE

There’s a reason this foundation is a top-seller. It glides on like velvet and instantly minimizes the look of shadows and pores with a matte finish. Its medium to high coverage is great for covering up imperfections while still feeling weightless on the skin. You don’t have to worry about this foundation drying out your skin or highlighting skin texture either, since it’s infused with hydrating hyaluronic acid and vitamin E. We recommend applying and blending this foundation with a brush for an even complexion. 

2. IL MAKIAGE Black Card Mascara

Looking for a mascara that does it all? This luxurious formula curls, lifts, and lengthens your lashes upon application—and even after it’s wiped off. Flaxseed oil helps moisturize and nourish your lashes, leaving you with fuller and longer lashes long-term. “It’s like it curls your lashes,” reads one IPSY review. “It makes my lashes look so full without clumping them together, and it stays on all day.”

3. IL MAKIAGE Mineral Baked Blush

While shade names like “Vogue” and “Bootylicious” might make you naturally blush, it’s nothing compared to this illuminating formula. Rich in pigments and pearls, this mineral-baked blush leaves your skin with a rosy pink flush of color that lasts for hours. Jojoba oil leaves your skin feeling soft and supple, while vitamin E helps nourish and protect your skin. It’s your blush, but better.

4. IL MAKIAGE Lip Service Lip Gloss

For an irresistible pout, reach for this creamy lip gloss. With an intense color payoff and a plumping effect, this formula leaves little to be desired (except for maybe a transfer-proof smooch). Expect a luscious high-shine finish without any stickiness, as well as lots of compliments. 

5. IL MAKIAGE F*ck I'm Flawless Multi-Use Perfecting Concealer

Courtesy of IL MAKIAGE

If the name doesn’t say it all, we will: This formula will leave you looking truly flawless, whether you’re covering up under-eye circles, blemishes, or dark spots. Medium-to-full buildable coverage conceals even the most pigmented acne scars, while the moisturizing formula prevents creasing. Plus, its precision applicator helps you control just how much product you want, and is perfect for on-the-go touch-ups (if you even need them). 

6. IL MAKIAGE Mineral Baked Highlighter

Velvety-soft and baked to perfection, this champagne highlighter illuminates your features in all the right ways. Its finely micronized pigments capture and reflect light, leaving your complexion with an ethereal glow that still looks natural. Say goodbye to chalky highlighters and say hello to something truly radiant. 

7. IL MAKIAGE No Filter Poreless Base Smoothing Primer

Courtesy of IL MAKIAGE

A good glam starts with a good base. This best-selling primer blurs pores, fine lines, and wrinkles with a smoothing formula that feels like your skin but looks as good as Photoshop. Your makeup is guaranteed to last all day (and all night). 

8. IL MAKIAGE Color Boss Squad Eyeshadow Palette

Whether you’re looking to swipe on a glittery shadow or create a captivating smoky eye, this compact eyeshadow palette has all you need. Each shade glides on like a dream, blends like a boss, and stays put all day long. “The shades are very pigmented and blend out beautifully,” writes one Ipster. “The wear time is amazing—I fell asleep one night and it was still on the next morning!” Need we say more?

9. IL MAKIAGE Long-Wear Eye Pencil

Make your eyes pop with this statement-making purple eyeliner. The gel formula goes on smoothly—no tugging—and is incredibly versatile. Use it to trace your inner rims, draw on ultra-precise lines, or create a smoky wing. No matter how you use it, the shimmery purple pigments will stay put since they’re fully waterproof, crease-proof, and smudge-proof. 

10. IL MAKIAGE Shade Addict High Impact Eye Color Palette

Whether you’re a makeup beginner or a seasoned pro, this eyeshadow palette is a must-have. Its eight neutral shades blend effortlessly and are suitable for any eye look you can think of. “The matte shades are pigmented, and the shimmers are stunning without being gritty and full of glitter,” reads one IPSY review. You just can’t beat the quality of this palette. 

What to Know Before Trying IL MAKIAGE

Ready to add IL MAKIAGE to your makeup bag? Of course you are! Before you click “add to cart” though, here are some things to consider.  

One of the biggest reasons IL MAKIAGE has built a cult following is because of its inclusive shade range. With more than 50 foundation shades and undertones available, they’ve made it easier than ever to find your perfect match (and without the in-store guesswork). Pair that with their high quality formulas and you’ve got foundations that actually last, mascara that delivers drama, and highlighters that give you that lit-from-within glow. 

The only drawback? IL MAKIAGE products are so good, they’re often sold out—so when you see them, snag them. You might not find them on every store shelf, but their website (and our IPSY Shop!) makes shopping online easy. And while IL MAKIAGE products cost more than your average drugstore pick, their quality justifies the investment. 

Is IL MAKIAGE Worth It?

In our opinion, IL MAKIAGE is totally worth it. But don’t just take our word for it—thousands of beauty enthusiasts have chimed in on the conversation too. “I have so many products from IL MAKIAGE and not one disappoints," writes one Ipster. “The quality is unbeatable.” 

According to reviews, favorites include the Woke Up Like This Foundation and the F*ck I’m Flawless concealer. “The foundation is a perfect colour match, it’s completely weightless, and does not cause any drying around my nose,’ wrote one reviewer on the IL MAKIAGE website. “It’s really natural looking too, so I just look like my best self, and I love that.” Ipsters agree too. “I was so skeptical of IL MAKIAGE until I gave in and tried the foundation,” reads one IPSY review. “It’s definitely legit. Best color match I’ve had in a while.” Plus, with nourishing ingredients in almost every product, your skin and lashes are left better than before. What more could you ask for?

Final Thoughts

IL MAKIAGE has earned its place in the beauty spotlight for good reason. The brand delivers both performance and personality with its high-impact eyeshadows, blushes, and highlighters, while its impressively inclusive shade range offers foundations and concealers for every skin tone. It’s easy to fall in love with all the luxurious looks (and equally luxurious packaging). 

There’s plenty of IL MAKIAGE products to choose from, and IPSY makes it easy to discover soon-to-be favorites with curated guides and glam bags. Want more? Check out our list of the best MAC makeup products, or get your skincare fix with our top night serum picks.