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Start Your Self-Love Affair With February 2024’s Theme


Roses are red, violets are blue. It’s the month of love and we say: You do you. Sleep in for an extra hour. Take yourself on a date. Spoil yourself with beauty you’ve been coveting, especially from some of the stellar Black-owned brands we’re spotlighting. Do whatever makes you feel unapologetically yourself because after all, you’re the love of your life.

Cupid-Approved Looks

From dreamy beauty inspo to makeup that makes your heart flutter and a new Icon Box by Gwen Stefani dropping this month, IPSY’s your one-stop shop for all Valentine's and Galentine’s needs. Plus, we tapped our beauty experts for tutorials on swoon-worthy looks (think: pretty pink smoky eyes, delicate updos, and more) that would make Cupid proud.

The Beauty of Black History

This Black History Month, we’re showing love for the past, celebrating the present, and embracing the future. From giving props to the game-changers who set the stage for today's superstars to backing, boosting, and investing in tomorrow’s trailblazers, join us as we give Black brands, creators, and trends their much-deserved flowers.

Be Your Own Muse

This month, you're the muse, the inspiration, and the masterpiece, so treat yourself like it! Dive into everything you adore and want to explore—from indulging in a self-care night with your most luxurious products to trying cherry-red lips. Just remember: It’s a leap year, so you’ve got an extra day to make it all about you!

Looking for even more beauty to romance yourself this month? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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Article Last Updated February 23, 2024 12:00 AM