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Start Your Self-Love Spree With February’s Theme

Morgan Donahue DefaultMorgan Donahue Default
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Published on Feb 24, 2025 • 3 min read
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February’s theme, Self-Love Starts Here, is all about embracing the beauty of putting yourself first. Inspired by Gabrielle Union—our Icon Box curator and self-love queen—we’re diving into a month of unapologetic confidence with crush-worthy makeup, glow-boosting skincare, and those little moments that make you feel like you

Keep scrolling for self-care tips, night-out glam inspo, and all the essentials to treat yourself this Valentine’s season.

It's about glam time you treated yourself.

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Self-Love Spree

First stop on our self-love spree? A reservation at the most incredible spa—our bathroom. Whether you’re soaking up the benefits of hot baths, DIYing an at-home facial, or indulging in a Sunday reset beauty routine, we’ve got all the self-care tips you need to glow from the inside out.

If your makeup bag needs a refresh, don’t miss our expert-approved reviews for the KULFI BEAUTY Main Match Crease-Proof Long-Wear Hydrating Concealer and BENEFIT COSMETICS’ Bad Gal Bounce Mascara. And with Valentine’s Day on the horizon, we’ve rounded up the best hairstyles, makeup looks, and nails to turn heads and steal the show. Speaking of V-Day, we have the perfect gift for your gals: an IPSY subscription for 3, 6, or 12 months of the hottest makeup and skincare.

Icon Box by Gabrielle Union: The Art of You

Gabrielle Union constantly redefines what it means to be authentically herself in all the roles she plays—actress, wife, mother, activist, entrepreneur. As our February Icon Box curator, she reminds us that every moment is a chance to uncover new layers of your unique beauty. With that spirit, she’s sharing her go-to beauty products and hard-won secrets for staying happy, confident, and unapologetically true to yourself every day. Her collection invites you to see yourself as a canvas, always evolving in your journey of self-expression—a masterpiece in the making

Black History Month: Black Joy Is Beautiful

This month, our Black Joy Is Beautiful campaign celebrates the joy, color, and vibrancy of the Black experience. We honor the pioneers who paved the way and uplift today’s trailblazers who paint new perspectives of Black beauty in all its diverse expressions. From spotlighting our favorite Black-owned beauty brands you need to know about to showcasing must-follow Black hairstylists, makeup artists, and nail artists who are absolutely killing it, we’re bringing the inspiration. 

We’re also excited to partner with Project Level—a nonprofit empowering at-risk Bay Area youth through the arts—to create this month’s limited-edition Mystery Bags. Designed by their talented beauty department, these exclusive bags feature original artwork inspired by hair textures. Plus, don’t miss our Beauty Through the Black Lens series, where we chat with artist Domonique Brown about her journey and vision.

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