It's Leo Season and Main Character Makeup Is Calling



Brittany Leitner


Photo by Cultura Creative/Getty Images
There’s no doubt about it: summer is in full swing. If you’re on the East Coast, that means finally being able to take a dip in the ocean without freezing to death, and if you’re an office girlie, that likely means you’re making the most of your Summer Fridays. But over here at IPSY, we know one thing: the end of July marks the start of Leo season, and that means we’re looking to go bold, bright, and hotter than ever with our makeup looks.
Just take a look at some of our favorite Leos: Kylie Jenner is always taking beauty risks. She even turned it into a multi-million dollar business with KYLIE COSMETICS. Dua Lipa is another famous Leo whose beauty looks never miss—from her bold stage glam to the soft, glamorous makeup she wore throughout her wedding celebrations with Callum Turner.
No matter what, Leos are known for stealing the spotlight (they just can’t help it), and with these Leo-inspired makeup looks, you can easily do the same.
It's about glam time you treated yourself.
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Maximum Drama
Remember that timeless rule, “before you leave the house, take off one accessory?” Well, in the beauty world, that translates to something along the lines of, “you can play up your eyes, cheeks, or lips, but you can’t do all three.” We’ve never been one to follow the beauty rules, and this bold look takes all the rules and throws them out the window…which is exactly what your favorite Leo does when someone tries to challenge them.
This look plays up a 2026 version of the smoky eye with a matte base and a carved-out crease using a smoky black shadow. The artist used MAKEUP BY MARIO Ethereal Eyes™ Eyeshadow Palette: Moonlight, and we couldn’t agree more with this choice, especially since MAKEUP BY MARIO shadows are known for their staying power. From there, add a creamy blush stick, like the MARC JACOBS BEAUTY Joystick Blush in Pink Kink. Smudge out the darkest lip liner you have and fill in lips with a nude shiny gloss.
Red Hot
It wouldn’t be a post about Leo season makeup if we didn’t include at least one flaming red look. Leos are fire signs that gravitate towards red, orange, and yellow hues, and if wearing those bright shades makes you look a little devilish, so be it.
This makeup design carves out a sharp red eyeliner look by cleaning up any mistakes with a waterproof concealer over the eyelids. For this, we love the MO BEAUTY Mo-Covered Long-wear Concealer, which is long-wearing and doubles as the perfect cover-up for stubborn acne spots. For a bright red shade that won’t smudge off? We love ABOUT-FACE Matte Fluid Eye Paint in Scream of Consciousness.
Why, Yes, I’d Love to Make Small Talk
A Leo never minds all the attention that comes with a bright and colorful makeup look. In fact, they welcome it. Nothing makes them happier than getting stopped and complimented. Ensure you get the same main-character treatment with a makeup look that embodies all of the boldest and brightest jewel tones.
Grab the VIOLET VOSS Take Flight Eyeshadow Palette, using the matte purple shade to cover the lid and then building up pigment with the matching shimmer shade. Add lashes for extra drama, and finish by lining the bottom waterline with a non-budging turquoise liner (we love the SHADES BY SHAN The Gel Eyeliner in Berry Blue).
Go Big or Go home
Being a Leo doesn’t always have to mean you’re rocking out-of-this-world colors as part of your makeup look. Sometimes it just means giving what you already have a little extra oomph. No one produces a siren call quite like a Leo. When they walk into a room, they’re known to turn heads, which is exactly what this makeup look does.
Enhance the eyes by only adding false lashes to the top lids. Make the lashes stand out against a background of sparkly copper-hued eyeshadow. We love the NATASHA DENONA Bronze Eyeshadow Palette for this. Finally, lift your brows to the sky with a waterproof wax, like the BENEFIT COSMETICS Precisely, My Brow Wax.
Eye Gems as Eyeliner
Are you a Leo throwing yourself a massive birthday party this year? Of course you are! Forget the colorful eyeshadow looks you’re probably already rocking on a random Tuesday, and level up with these colored eye gems that act as your eyeliner or shadow.
Start by drawing out the eyeliner look you want with a hot pink liner or eyeshadow, then grab an eye gem pack that comes with a variety of shades and sizes and some lash glue. Top off the look with an ethereal, silvery glitter shadow that will catch the light perfectly in all of your flash photos. We’re fans of the ICONIC LONDON Glaze Crayon Dual-Ended Glitter Eyeshadow
Final Thought
Whether you're celebrating your Leo birthday or simply embracing the fearless energy of the season, now's the time to experiment with color, shimmer, and bold details. Leo season is all about confidence—and the best makeup look is the one that makes you feel like the main character.
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