Serve Up Main Character Energy With March’s Theme

By Morgan Donahue

Published on Mar 26, 2025 • 3 min read

March’s theme is Main Character Energy, and we’ve got three words for you: eat, glam, love. This month, we’re stepping into our spotlight and romanticizing every moment—because why not?

Of course, we’re baking all the spring desserts (okay, maybe just buying them from our local bakery) and sipping coffee from the cutest floral mug. Obviously, we’re browsing fresh blooms at Trader Joe’s while listening to a playlist called “My Life Is a Rom-Com” and then arranging our finds in the prettiest vase. Naturally, we’re taking our time with our makeup routine, overlining our lips just right, and spritzing our fave perfume—yes, even for a grocery run. You get it—it’s all about turning the little things into main character magic.

Ready to romanticize your routine? Keep scrolling for this season’s must-have beauty, tutorials, and deep-dive interviews to make every moment feel iconic.

It's about glam time you treated yourself.

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The Glam:

It wouldn’t be IPSY without a roundup of our favorite spring makeup looks to get you inspired. One trend we can’t stop obsessing over? Tomato girl makeup—and yes, we’ve got the tutorial. But first, let’s talk skin. A flawless base is key, which is why we put MAKEUP BY MARIO SurrealSkin Foundation to the test (spoiler: it’s stunning and totally worth the hype).

We also rounded up the best of the best from NARS COSMETICS, so if you’re a fan, keep your eyes peeled for our long-awaited IPSY-exclusive The Edit: NARS dropping in the IPSY Shop on 3/10. And because spring travel plans are calling, we’ve got you covered with the best sunscreens, clear brow gels, travel-friendly beauty, and waterproof must-haves.

The Gals:

For Women’s History Month, we’re celebrating the women-owned brands that are absolutely killing it. Plus, we’re featuring inspiring women in our Beauty Trailblazer series—including a must-read installment with our incredible Hitting Pan host Bethany Blair (prepare to fan-girl). And for all the nail lovers out there, we’re beyond excited to spotlight celeb nail artist Mycha Dior (aka @clawzbydior).

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