What’s your skin type?
This will help us personalize your experience.

Pretty Wicked: Do You Dare To Explore October’s Theme?


Is October the best month of the year? The answer is obviously yes. Okay, we might be a bit biased in our answer, because not only does it commemorate IPSY’s birthday (we’re turning ten!!) but it also brings an electric spirit of creativity—glitzy glam looks, ghoulish special effects, and spooky manicures. This month’s theme—Pretty Wicked—is an ode to all things Halloween and stepping outside of your comfort zone, whether that means daring to wear black lipstick or concocting a DIY mask at midnight. In honor of the best month ever, we’ve got a Halloween-ready roundup of spooky inspo and skincare must-reads (like why you might want to try a vampire facial).

But wait, back to that whole turning ten thing! ICYMI, we’re celebrating a decade of Glam Bags, beauty discovery, growth, and iconic moments. There will be IG throwbacks and exciting announcements (AKA big giveaways) that culminate with an all-out party in New York City. So please enjoy this walk down memory lane with us as we take a look at IPSY past, present, and future.

IPSY Glamiversary: We’re Turning Ten!

Graphic image of IPSY's Next 10 Faces of IPSY contestants

Meet The Next 10 Faces of IPSY

Ten years ago, we set out to democratize the beauty industry through the help of creators. A decade (and nationwide casting contest) later, we’ve found the next generation of creators to help us break barriers, dismantle beauty norms, and inspire self-expression for years to come.

Makeup and skincare products from various brands swatched on colorful background

It’s Official—These Are Our Top-Rated Products Of All Time

Thousands of brands and products have routed from IPSY’s warehouses and into your hands to help you discover new faves and fine tune your routine—so what were your holy grails? Tap in to see the most-loved products, according to you.

Beauty products from various brands neatly arranged on neon and lime green background

The Year Is 2011: Peek Inside IPSY’s First Glam Bag

We wouldn’t be where we are today with the loyal Ipsters and brands that have stuck with us from day one. To mark this ten-year milestone, we’re showcasing the 40 brands that kickstarted this amazing journey with us.

Close-up of a model's hand holding a diamond photoshopped makeup pouch

Your Fave Glam Bag Designs Through The Years

They’re more than just Glam Bags–they’re organizers, chic accessories, and vessels for your favorite beauty products. See the all time fave Glam Bag designs throughout the years that have had added a little extra joy in our day to day.

This. Is. Halloween. Your Glam Guide To It All.

Close-up of Charli XCX rocking a bold winged eyeliner makeup look

Photo by Cassidy Sparrow / Stringer/Getty Images

Black Eyeshadow Is More Versatile Than You Think—Here’s Why

It’s time to take the intimidation factor out of black eye makeup. No matter what level black eye makeup look you take on (a touch of liner or boldly pigmented lids), these 23 looks will have you ready to tackle this misunderstood hue.

Close-up of a model rocking a butterfly-themed eye makeup look

44 Totally Grid-Worthy Halloween Looks To Try

Whether you’re planning to snap a pic for the gram and turn on a spooky flick or turn this year’s event into a month-long extravaganza, all the makeup inspo you need to curate your supernatural vibes is inside.

Close-up of a model's hand with white swirly nail art with black dots


Get Your Nails In The Spooky Spirit

This month, nothing is scarier than bare nails. To avoid that horror and get your Halloween mani sitch sorted, we’ve summoned up 20 nail art designs that’ll give your look that extra edge. Screenshot and save for your next salon visit or DIY...if you dare!

Studio portrait of a smiling beautiful Black woman with clear skin

PeopleImages/Getty Images

In Secret To Glowy Skin? Vampire Facials

It might look gory, but this PRP (AKA platelet-rich plasma) treatment is insanely effective for giving skin a glowy, smooth, and plump effect. So how does it work exactly? Find out inside.

RODIAL Dragon’s Blood Eye Gel, RODIAL Dragon’s Blood Hyaluronic Mask, and RODIAL Dragon’s Blood Micellar Cleansing Water on dark reflective background

Dragon’s Blood: The Buzzy (And Not Actually Bloody) Ingredient To Know

Contrary to its name, there are no dragons or blood involved here—just a tree that “bleeds” resin. Confused? We got you. Learn why this unusual botanical ingredient is popping up in skincare products these days.

Skincare products from various brands on dark background

Decode Your Skin Type Like A Derm

Skincare isn’t one-size-fits-all, so understanding your skin type can make all the difference. We chatted with a derm to help break down the process of figuring it all out—and the products that’ll help you achieve a bespoke glow.

Want in on all the IPSY Glam Bag fun? Take our Beauty Quiz now to get started. Already an Ipster? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and Twitter @IPSY.

About the author
Hannah Cassidy
Hannah is a beauty editor at IPSY and has been creating content for fashion, beauty, and wellness in Los Angeles for over five years. Outside of the beauty world, she’s an avid vintage collector and dog mom to Pumpkin and Turtle.
Share Article
Article Last Updated September 28, 2021 12:00 AM