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Color Outside Your Comfort Zone

By Maddie Aberman

Published on Aug 26, 2026 • 3 min read

September has a way of inspiring reinvention. Maybe it's the change in seasons. Maybe it's the excitement of a fresh routine. Or maybe it's the simple realization that you've outgrown playing it safe. Whatever it is, this month is your invitation to turn up the volume.

Welcome to Rebel in Color.

This September, beauty is less about following trends and more about making them your own. It's about fearless makeup, unexpected color pairings, and the little details that make people stop and ask, "Wait…what lip color is that?" Think electric liner, glossy lips, bold hair, and fragrance combinations that are uniquely yours. Because personality will always outshine perfection.

It's about glam time you treated yourself.

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Color Outside Your Comfort Zone

This season, we're giving ourselves permission to wear the shade we've been saving. The blue liner. The cherry lip. The blush that feels just a little brighter than usual. If you've been looking for a sign, this is it.

We're officially calling it: colored eyeliner is back, and honestly? It never looked cooler. Pair it with one of Zara Larsson's best beauty looks, and you've got enough colorful inspiration to carry you well beyond fall.

The best part? There are no rules anymore. Mix finishes. Clash colors. Layer textures. Beauty gets a whole lot more interesting when you stop asking for permission. More color. Less permission.

Make It Unmistakably Yours

Individuality doesn't stop at makeup. This season is all about building a beauty routine that feels personal—from discovering the best hair colors for your seasonal color palette to experimenting with scent stacking and creating a signature fragrance that's completely your own.

Hair is having its own rebellious moment, too. The ultra-long hair trend proves that dramatic lengths are officially back, while E.L.F. entering the hair chat reminds us that trying something new doesn't have to mean overhauling your entire routine. Your beauty should evolve as often as you do.

Color Outside the Lines

September also marks Hispanic Heritage Month, and we're celebrating the founders, creators, and visionaries redefining beauty by doing exactly what this month's theme is all about: expressing themselves unapologetically.

Our roundup of the Latinx beauty brands everyone should know highlights the innovators bringing bold ideas, rich traditions, and fresh perspectives to the future of beauty. Their stories are proof that the industry is at its best when individuality leads the way—and when every voice has room to shine. Because self-expression looks good on everyone.

Beauty That Speaks Before You Do

Sometimes your favorite beauty products become part of your personality. A perfectly rosy blush. A brow product you refuse to leave the house without. The mascara that somehow makes every day a good makeup day.

That's exactly why we rounded up the best BENEFIT COSMETICS products—the icons that earn permanent spots in beauty bags for a reason.

Speaking of beauty bags, this month's designs are every bit as expressive as the looks they'll hold. Read about how two designers brought September's IPSY bags to life, and go behind the scenes of the bold colors, thoughtful details, and creative inspiration behind September's collection.

The best beauty routines don't just help you get ready. They help you tell your story. So wear the statement lip. Try the colorful liner. Layer the fragrance. Say yes to the hair color you've been pinning for months.

Your inner baddie called, and she wants more color.

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