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Addison Rae’s ‘90s-Inspired Supermodel Glam Is Super Fly—Here’s How to Get the Look


Addion Rae may have been born in the year 2000, but like the rest of pop culture right now, she’s utterly obsessed with the beauty of the ‘90s. Everything from brick lipstick to matte smoky eyes (even ‘90s hairstyles like pigtails and face-framing layers) have completely taken over the zeitgeist, and Addison’s Glam Bag X collection is no exception.

“I filled my GBX collab with everything you need to take a trip back to the ‘90s—all with modern twists that feel fresh and new,” says Addison. “My mom was a makeup artist in the '90s, and she has an archive of amazing photos from that time. This collection was a special way to pay tribute to my mom and this era of beauty.” Want to know how makeup artist Tori McConkey created this soft, smoky look using products from Glam Bag x Addison Rae? Keep scrolling.

About the Expert:

Tori McConkey is an LA-based makeup artist. Her work can be seen on celebrities on the red carpet, in music videos, and in editorial.

1. Smoky Brown Eyeshadow

ITEM BEAUTY On The Daily Eyeshadow Palette

Brown shadow is a ‘90s staple, which is where Addison’s own ITEM BEAUTY creation comes in. Her ITEM BEAUTY On The Daily Eyeshadow Palette (MSRP $26) is full of all the brown tones you’ll need to create this smoky shadow. “These eyeshadows are so amazing because they’re super blendable and easy to combine with other colors, and they all complement each other really well,” says Addison.

McConkey started with Gimme (a mid-toned matte brown) all over the lids and through the creases. “I use a fluffy brush for this to really blend it out,” says McConkey. Next, she went in with the same fluffy eyeshadow brush and the shade Go To, a darker, richer brown. Using back-and-forth motions, she worked this color over Addison’s lids and up to the creases, keeping it slightly lower than the initial Gimme shadow to create a subtle smoky effect.

McConkey finished the shadow look with a bit of shimmery mauve (she used the shade Two Please) at the center of Addison’s lids and across her lower lash lines. “I used a flat shader brush to really pick up the pigment,” says McConkey. Another pro tip: Use tapping (rather than sweeping) motions to deposit the most color without a ton of pigment fall-down and mess.

2. Smudge-y Black Eyeliner

STILA Stay All Day® Smudge Stick Waterproof Eyeliner in Stingray

To get even more dimension and definition, McConkey ran STILA Stay All Day® Smudge Stick Waterproof Eyeliner in Stingray (MSRP $22) across Addison’s upper lash lines, making sure to work the black pigment in between the lashes to avoid any gaps. “You can be a little messy with this because you’re going to go back in with a brush after to give it that smudged effect,” says McConkey.

Using a small angled brush, McConkey went back and forth along the liner to smoke it out. Keep going until you can’t see where the liner begins and the shadow ends. Complete the eyes with a few coats of your favorite volumizing mascara.

3. Supermodel Brows


To say Addison is genetically blessed in the brow department would be a serious understatement. For most people, now would be the time to go in with a brow pencil or pen to build up your natural brow shape. Remember, use small hair-like strokes to keep them looking as natural as possible. “In the ‘90s, the supermodel brow was very bushy and bold,” says McConkey, who used ANASTASIA BEVERLY HILLS Clear Brow Gel (MSRP $22) to brush Addison’s brow hairs up to get that look. “I love this brow gel because it has really good hold but doesn’t make your brows crunchy or hard throughout the day,” she adds.

4. ‘90s Brick Lipstick

Close-up of a smiling Addison Rae rocking a neutral makeup look

McConkey kept with the warm tones on Addison’s eyes by popping on a deep burgundy lipstick (hint: you might get the perfect lipstick to cop this look in your Glam Bag X!). This monochromatic color story will help pull everything together. If you’re going full-on method with this look, stay true to the trends of the ‘90s and opt for a matte lipstick rather than something with a gloss finish.

Ready to recreate this look? We got you! Be the first on the list to reserve your spot before Glam Bag x Addison Rae runs out—quantities are limited. And for all your IPSY Glam Bag X news, don’t forget to check us out on Instagram and Twitter @IPSY.

Curious what you might have missed in the other sold-out Glam Bag X drops? Check out last May's Glam Bag x Khloé collab, August's Glam Bag x Halsey drop, and November’s Glam Bag x Huda Kattan collection now.

About the author
maddie-aberman-headshot-3 (1)
Maddie Aberman
Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than nine years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications.
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Article Last Updated January 26, 2022 12:00 AM