Glam Bag x Alicia Keys: Meet the August 2022 GBX Curator

Loving the Skin She’s In

From breaking up with makeup to embracing it all over again (on her own terms), Alicia is rewriting the beauty rules. “I believe that we create our own beauty standards, not our families, friends, social media, and certainly not society,” she says. “My philosophy is that we should all feel empowered to look and express ourselves how we want.”

But like many of us, Alicia didn’t always have that empowered state of mind: “Early in my career, I was doing everything to please everyone. I thought I had to be ‘perfect.’ I felt the pressure of what the industry and society was saying I needed to do and be. Over time, I’ve freed myself of those impositions. I realized that while I may have adopted them, I don’t want them. Now it’s about what I want, how I want to express myself, and my own intentions! I get to choose—and so do you! Now, I’m following that.”

The Glam Bag x Alicia Keys collection is meant to serve as your first step in finding that unconditional self-love. “Ultimately, the only true beauty standard that matters is the one you create,” says Alicia. “So whether you decide that looks like a fresh face or full-wattage glam, you get to decide what makes you feel most like you.”

How to Get Your Glam Bag x Alicia Keys Before It’s Gone

Glam Bag X is a quarterly upgrade for Glam Bag and Glam Bag Plus members, so if you already have one (or both—we <3 you!) of those bags, just visit the Glam Bag X tab and click on the Upgrade Now button.

Not a member yet? There’s no better time than now to claim your Glam Bag x Alicia Keys. Get started by taking our Beauty Quiz and telling us all about all your beauty preferences. Once you’re done with the quiz, you’ll have the option to sign up for Glam Bag or Glam Bag Plus. After you’ve made your choice and become a member (welcome to the fam!), log into your account and visit the Glam Bag X tab. All that’s left to do is click “Upgrade Now,” and you’ve just scored the most-coveted membership in beauty—starting with Alicia’s collection.

Glam Bag x Alicia Keys Spoilers

“In this collection, not only did I want to share my KEYS SOULCARE offerings, but I also wanted to shine a light on women- and BIPOC-founded brands I think are special,” says Alicia. “There are so many offerings to explore and play with, and I hope that you find something new to love and incorporate into your own beauty rituals.” Keep scrolling for your exclusive sneak peek of what’s to come. Dare we say, these offerings are on fire.

1. KEYS SOULCARE Be Luminous Exfoliator

Customize your cleansing experience with this water-activated exfoliating powder. When combined with water, the powder (made from Hojicha powder, lactic acid, mung beans, and oats) transforms into a creamy foam.

2. BENEFIT COSMETICS They're Real! Magnet Extreme Lengthening Mascara

This techy mascara uses magnetic power to create your longest lashes ever. The brush (complete with zigzag bristles for separation) has a magnetically charged core that helps pull the magnetic, mineral-enriched mascara up and out past the tips of your lashes for instant length and lift.

3. UOMA BEAUTY Brow-Fro Baby Hair Ultra Slim Brow Defining Pencil

This pencil is everything you need to create precise yet naturally fluffy-looking brows. The retractable feature makes sharpeners a thing of the past, and the fine point makes creating hair-like strokes as easy as the flick of the wrist. It goes on smooth and pigmented and stays in place for all-day swoon-worthy brows.

4. BOBBI BROWN COSMETICS Long-Wear Cream Shadow Stick

If you can color with a crayon, you can master eyeshadow with this easy-to-use cream shadow stick. The shimmery shades glide right on, stay creamy long enough for you to blend and buff, then set and will not move, flake, or crease for 24 hours.

Ready to go extra this August? We got you! Be the first on the list to reserve your spot before we run out—Glam Bag x Alicia Keys quantities are limited. And for all your IPSY Glam Bag X news, don’t forget to check us out on Instagram and Twitter @IPSY.

Curious what you might have missed in the other sold-out Glam Bag X drops? Check out last November’s Glam Bag x Huda Kattan collection, February’s Glam Bag x Addison Rae, and May’s Glam Bag x Madelaine Petsch now.

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