All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index Try January

7 Must-Have Mauve Blushes & How to Wear Them

Maya Ernest DefaultMaya Ernest Default
By
Published on Aug 14, 2024
A woman with cheeks lightly flushed with mauve blush, adding a soft, radiant glow to her fair complexion MobileA woman with cheeks lightly flushed with mauve blush, adding a soft, radiant glow to her fair complexion Desktop

ICYMI, mauve blush is having a moment. There’s something undeniably flattering about the hue’s unique blend of pink and purple tones, which give off a melted popsicle-style flush and an effortless glow. Plus, the versatile blush shade is a welcome break from all the pinks and reds we’re used to. 

But with so many blushes on the market, which are the best ones to reach for? Whether you’re looking for a buildable powder formula, a cool-toned liquid blush, or a palette you can use to customize your sunkissed look, there’s a blush for every beauty occasion. We’ve rounded up seven of our favorite mauve blushes to give you the rosy, glowy flush of your dreams. Keep reading for everything you need to know about mauve blush, from how to pick the perfect product to what to pair it with.

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop
MEET THE EXPERT

Gabriella Corricelli is a professional makeup artist specializing in bridal looks. Based in Boston, she pushes the creative boundaries in the ever-evolving beauty industry. 

The 7 Best Mauve Blushes We Know You’ll Love

1. Best Mauve Blush for Natural Glow:

THE BEAUTY CROP Oui Cherie Blush in Mauve Marseille

THE BEAUTY CROP Oui Cherie Blush in Mauve Marseille MobileTHE BEAUTY CROP Oui Cherie Blush in Mauve Marseille Desktop

With a darker core color encircled by a paler, complementary hue, this mauve blush from THE BEAUTY CROP will give you a natural, glowing effect with minimal effort. Its pressed mineral formula formula feels weightless on the skin and blends beautifully, so we love reaching for it when we want to layer up our blushes.

2. Best Mauve Blush for a Cool-Toned Look:

PURLISSE BEAUTY Blush Glow BB Cheek Color in Cool Mauve

PURLISSE BEAUTY Blush Glow BB Cheek Color in Cool Mauve MobilePURLISSE BEAUTY Blush Glow BB Cheek Color in Cool Mauve Desktop

Those with lighter skin tones may want to explore mauve blush without the warm tones. Try this liquid blush for a glowy, natural-looking flush that brightens your complexion with hawthorn and goji berry extract. This formula also layers beautifully over makeup—without disturbing your hard work.

3. Best Mauve Blush for Buildable Color:

PLEY BEAUTY One Stop POP in First Hello

PLEY BEAUTY One Stop POP in First Hello MobilePLEY BEAUTY One Stop POP in First Hello Desktop

Whether you’re feeling a simple sunkissed look or an all-out flush, this PLEY BEAUTY blush does both. Its soft powder formula allows you to build up to a more intense color depending on your mood, and melts right into your skin for a long-lasting look. Want to go bold? Just add more. It won’t look cakey or streaky.

4. Best Mauve Blush for Long-Term Wear:

NARS Powder Blush in Infatuated

NARS Powder Blush in Infatuated MobileNARS Powder Blush in Infatuated Desktop

This pressed powder blush is a fan favorite for a reason. Its highly pigmented formula goes on bright (but not too bright), so you can dust some on the apples of your cheeks to make your complexion truly pop. But best of all? This weightless blush lasts for up to 16 hours, meaning you can wear it all day (and night) long.

5. Best Mauve Blush for an On-the-Go Look:

THREAD BEAUTY Blend it Multi Stick in Fearless

THREAD BEAUTY Blend it Multi Stick in Fearless MobileTHREAD BEAUTY Blend it Multi Stick in Fearless Desktop

Mauve works well for blush, but with this shimmery multi-stick, you can apply the hue as eyeshadow, lipstick, highlighter, and more. With so many uses (and buildable color), this THREAD BEAUTY product is also great for traveling or doing your makeup routine on-the-go. 

6. Best Mauve Blush for Customized Color:

LUNAR BEAUTY Moon Prism Blush Palette

LUNAR BEAUTY Moon Prism Blush Palette MobileLUNAR BEAUTY Moon Prism Blush Palette Desktop

With a blush color for every occasion, this palette is perfect for anyone looking to create a custom look. Concoct your personalized color by combining the five matte formulas, or dip into the shimmer shade for a sparkling flush. You’ve got all the options with this LUNAR BEAUTY palette.

7. Best Mauve Blush for an All-Over Flush:

SHAINA B MIAMI & PERSONA COSMETICS Flawless Flush Duo

SHAINA B MIAMI & PERSONA COSMETICS Flawless Flush Duo MobileSHAINA B MIAMI & PERSONA COSMETICS Flawless Flush Duo Desktop

For a flawless flush that doesn’t fade, consider reaching for this mauve blush and eyeshadow duo. With perfectly paired pigments, this set will give you an all-over rosy look that makes you look lit from within. The soft-focus finish of the blush helps diminish the appearance of pores, too. 

Who Does Mauve Blush Work For?

Mauve brings out a natural flush in those with medium skin tones or cool undertones, but the great thing is, it works on all skin tones, professional makeup artist Gabriella Corricelli tells IPSY. “Mauve is super versatile and universal,” she adds. “It has that nice sweet spot, where it's not too bright and not too dark.” Thanks to the versatility of the color, Corricelli likes using mauve across her work—from editorial and bridal looks to everyday wear. “I’d say it’s a staple in my kit,” she says.

Choosing a blush color of any type, however, is all about personal preference and experimentation. To find the most flattering mauve blush for your complexion, start by identifying your skin undertones (cool, warm or neutral), then look to the color wheel to find complementary combinations. 

What to Wear It With

The versatility of mauve blush gives the hue range—and as Corricelli mentions, its blend of pink and purple can really be used across a variety of looks. Try incorporating it into your everyday makeup, or embrace the hue with an all-new look. Like any blush, use a lighter hand for less pigment and a heavier hand for more. We like using a slightly dense but fluffy blush brush to diffuse and blend product onto the skin. 

Mauve really pops when paired with neighboring pink or brown shades, says Corricelli, citing two of her favorite looks. She recommends leaning into the shade with a monochromatic look including matching pink eyeshadow, or pairing mauve with brown tones. “A matte eye, brown lip liner, and mauve lipstick would be ‘chef’s kiss,’” she says while pondering over looks. “Think MAC’s Cork lip liner [paired] with the CHARLOTTE TILBURY Pillow Talk lipstick.” 

Final Thoughts 

Now that mauve blush is on your radar, we wouldn’t be surprised if it became a staple in your routine. Especially with so many ways to wear the shade—whether you prefer powder, cream, or liquid formulas—you can’t go wrong. Make the most of mauve with a fully sunkissed look or go natural with a quick dusting. 

Want the scoop on all the best blushes? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

Like this article? Share it with your friends by clicking the icons below!

Liked this post? Share!

Related Stories

Smiling person with eyes closed and head resting on hand, wearing glossy pink lipstick, soft blush, and shimmery eye makeup against a blush-pink background.Smiling person with eyes closed and head resting on hand, wearing glossy pink lipstick, soft blush, and shimmery eye makeup against a blush-pink background.

Makeup

The Makeup Looks We’re Crushing on This Valentine’s Day

Published on Jan 27, 2026 • 11 min read

A model with a close-cropped haircut holds a Fenty Beauty foundation stick near her chin, showcasing luminous skin, glossy lips, and soft glam makeup against a pale pink background.A model with a close-cropped haircut holds a Fenty Beauty foundation stick near her chin, showcasing luminous skin, glossy lips, and soft glam makeup against a pale pink background.

Makeup

Want an IRL Filter? These Are the Best Blurring Foundations

Published on Jan 27, 2026 • 5 min read

A close-up portrait of a woman with a short platinum blonde hairstyle and rosy makeup—soft pink blush, subtle pink eyeshadow, light eyeliner, and glossy nude lips—posing with a graceful hand against a blue backdropA close-up portrait of a woman with a short platinum blonde hairstyle and rosy makeup—soft pink blush, subtle pink eyeshadow, light eyeliner, and glossy nude lips—posing with a graceful hand against a blue backdrop

Makeup

Why Mulberry Flush Is the Only Blush Trend That Matters Right Now

Published on Jan 24, 2026 • 6 min read

A woman with sleek pulled-back hair poses in profile, showcasing soft, blended eyeliner and a natural glow against a neutral backgroundA woman with sleek pulled-back hair poses in profile, showcasing soft, blended eyeliner and a natural glow against a neutral background

Makeup

TikTok Loves Soft-Focus Liner—Here’s How to Achieve the Blurred Wing Eyeliner Look

Published on Jan 23, 2026 • 5 min read

A portrait of a woman with curly brown hair and natural makeup—winged eyeliner, rosy cheeks, glossy nude lips, subtle highlighter, and neutral eyeshadow—gazing upward with a serene expressionA portrait of a woman with curly brown hair and natural makeup—winged eyeliner, rosy cheeks, glossy nude lips, subtle highlighter, and neutral eyeshadow—gazing upward with a serene expression

Makeup

Is Blush the New Contour? The Soft-Sculpt Technique Makes Us Think So

Published on Jan 22, 2026 • 9 min read

A close-up portrait of a person with short curly hair wearing soft sculpted makeup, including rosy blush, subtle contour, and glossy lips, resting their chin on their hand against a light neutral background.A close-up portrait of a person with short curly hair wearing soft sculpted makeup, including rosy blush, subtle contour, and glossy lips, resting their chin on their hand against a light neutral background.

Makeup

Soft Sculpting Is the Contour Alternative That Still Snatches

Published on Jan 15, 2026 • 3 min read

A smiling woman with wavy blonde hair and a natural, glowing complexion rests her face in her hands against a solid pink backgroundA smiling woman with wavy blonde hair and a natural, glowing complexion rests her face in her hands against a solid pink background

Makeup

You Should Change Your Foundation Between Seasons—Here’s How to Do It

Published on Jan 15, 2026 • 7 min read

A person with long curly hair poses against a pink background, wearing soft glam makeup with rosy pink eyeshadow, dewy skin, subtle freckles, and glossy lips, accessorized with a delicate gold necklace.A person with long curly hair poses against a pink background, wearing soft glam makeup with rosy pink eyeshadow, dewy skin, subtle freckles, and glossy lips, accessorized with a delicate gold necklace.

Makeup

Holiday Party Makeup Ideas for When You Want to Go Full Festive

Published on Dec 18, 2025 • 9 min read

Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

Beauty Picked Just for You

Get 5 products worth up to $70

Plus exclusive access to epic deals up to 80% off

Starting at just $14/month. Cancel anytime.

Get Started